What problem does this course address?

OKRs are one of the most widely used goal-setting tools in the world, and one of the most widely misapplied. Most teams use OKRs to track output, so they don't drive the behavior change they're meant to. Teams in functions like HR, finance, and legal often don't know how to apply OKR thinking to their work at all. This course teaches teams to use OKRs to measure real change in the behavior of the people they serve, so goals stop being a reporting exercise and start being a real management tool.

Why this course, and why now?

In AI Transformation, where strategy can shift every few months, annual planning falls apart, and OKRs built around customer behavior change are the most resilient way to set goals. This course teaches everyone in the organization, not just product and engineering, to write goals grounded in customer behavior change. Once your team has a strategy from Lean Product Strategy, this is where you learn to measure whether it's actually working.

Who is this training for?

- Any employee, in any organization: OKR thinking applies well beyond product and engineering
- Leadership teams rolling out OKRs company-wide
- Organizations where OKRs have been adopted but aren't working as intended
- Teams who need a way to know if their strategy is working, not just what they shipped

What will happen in class?

This workshop is limited to 25 participants. Through lectures, discussions, and hands-on exercises, you'll define who your customer is, write OKR statements grounded in customer behavior change, and leave with the start of a continuous OKR practice. Each session builds on the last, creating accountability and meaningful peer connections through shared learning experiences.

🖥️ Live sessions Learn directly from Sense & Respond Learning certified trainers in real-time, interactive workshops with hands-on practice.

👥 Community of peers Connect with like-minded product and business leaders and stay accountable through shared learning experiences.

What will you learn?

You leave this course able to write and run OKRs that actually work. Specifically:

✅ Define who your customer is, regardless of your role in the organization

✅ Understand the difference between outputs and Outcomes and why it matters for goal-setting

✅ Write OKR statements grounded in customer behavior change

✅ Build a continuous OKR practice that stays relevant as strategy changes

✅ Align the whole organization around goals everyone can understand and act on

What makes this training different?

Unlike traditional product courses that focus on frameworks in isolation or offer endless hours of lecture, this workshop follows the approach pioneered by Jeff Gothelf and Josh Seiden, award-winning authors and recognized design and product thought leaders. We use an interactive approach that mixes videos, short lectures, large group discussions, breakout sessions, exercises and interactive debate to ensure your questions are addressed with relevant answers to you.

Learn from the source, and prove it everywhere

Every Sense & Respond Learning course now comes with a certification path. Earn credentials recognized on LinkedIn and across the industry, validated by the people who wrote the frameworks.

🎓 Certifications Issued through Credly by Pearson, the industry standard for verifiable digital credentials. Wear it proudly on your LinkedIn, website, or digital resume and let your network know you're investing in the skills that drive real impact.

Invest in growth for you and your team

Whether you're signing up solo or bringing your whole team, we've built pricing to make investing in these skills easy.

• 2-day workshops: $500
• 3-day workshops: $700
• 4-day workshops: $900

The more of your team that builds these skills together, the more it pays off, so we've priced it that way. If you're bringing a group of 5 or more, email us for group pricing built to match. Prefer to bring this training in-house? Email us, we'd love to talk.

Register for the full sequence and save. Email us directly to register for more than one course and we'll send an invoice with your discount applied:

• 2 courses: 25% off total price
• 3 courses: 30% off total price
• 4 courses: 35% off total price
• All 5 courses: 40% off total price

Training that fits your schedule

Wherever you are in the world, we have sessions that work for you:

1. Lean Product Strategy

(2 hour sessions over 2 days)

Americas & Europe ↗
Day 1 – September 29 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – October 1 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – September 29 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – October 1 | 8:30 GST / 10:00 IST / 14:30 AEST

2. Objectives and Key Results [This course]

(2 hour sessions over 2 days)

Americas & Europe
Day 1 – October 6 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – October 8 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – October 6 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – October 8 | 8:30 GST / 10:00 IST / 14:30 AEST

3. Lean Product Management

(2 hour sessions over 4 days)

Americas & Europe ↗
Day 1 – October 13 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – October 15 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 3 – October 20 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 4 – October 27 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – October 13 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – October 15 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 3 – October 20 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 4 – October 27 | 8:30 GST / 10:00 IST / 14:30 AEST

4. Lean Product Discovery

(2 hour sessions over 4 days)

Americas & Europe ↗
Day 1 – November 3 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – November 5 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 3 – November 10 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 4 – November 12 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – November 3 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – November 5 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 3 – November 10 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 4 – November 12 | 8:30 GST / 10:00 IST / 14:30 AEST

5. Storytelling Superpowers for Persuasive Conversations

(2 hour sessions over 3 days)

Americas & Europe ↗
Day 1 – November 17 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – November 19 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 3 – November 24 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – November 17 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – November 19 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 3 – November 24 | 8:30 GST / 10:00 IST / 14:30 AEST

6. Building AI Products with Lean Product Management

(2 hour sessions over 2 days)

Americas & Europe ↗
Day 1 – December 1 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – December 3 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – December 1 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – December 3 | 8:30 GST / 10:00 IST / 14:30 AEST

Do you know if your strategy is actually working?

Stop measuring output. Start measuring change. This practical workshop is the next step in building the product management skills you and your team need for 2027.