What problem does this course address?

Most teams build what they think customers need. They're often wrong. This is especially true for AI teams, which often have strong technical skills but lack the product methods to check whether their work creates real value for customers. Product, design, and engineering frequently work in silos with no shared framework, and teams commit to solutions before testing whether they're solving the right problem. This course teaches teams to find out what customers actually need before committing to a build.

Why this course, and why now?

Using the Lean Product Canvas as a shared framework, participants work through the full discovery process on their real initiatives: from defining the business problem, to mapping Outcomes, to generating and testing solution Hypotheses. Every exercise uses the team's own work, so participants leave with new skills and real progress, not just theory. This is where the strategy and goals from earlier courses in the sequence get pressure-tested against real customer evidence.

Who is this training for?

- Cross-functional product teams, including product managers, designers, engineers, and researchers
- AI labs and technical teams that need to add product discovery to their practice
- Teams that build impressive technology but skip the step of checking whether it's useful to customers

What will happen in class?

This workshop is limited to 25 participants. Through hands-on exercises using your own real work, you'll define a clear business problem, map user Outcomes, write and prioritize Hypotheses, and design experiments to test your Assumptions before building. Each session builds on the last, creating accountability and meaningful peer connections through shared learning experiences.

🖥️ Live sessions Learn directly from Sense & Respond Learning certified trainers in real-time, interactive workshops with hands-on practice.

👥 Community of peers Connect with like-minded product and business leaders and stay accountable through shared learning experiences.

What will you learn?

You leave this course with a validated understanding of what's actually worth building. Specifically:

✅ Define a clear business problem, starting from Outcomes rather than features

✅ Map user Outcomes and identify the behaviors that signal success

✅ Write and prioritize product Hypotheses

✅ Design experiments to test Assumptions before building

✅ Build an outcome-based roadmap that connects strategy to delivery

✅ Conduct lightweight customer research to validate Assumptions early

What makes this training different?

Unlike traditional product courses that focus on frameworks in isolation or offer endless hours of lecture, this workshop follows the approach pioneered by Jeff Gothelf and Josh Seiden, award-winning authors and recognized design and product thought leaders. We use an interactive approach that mixes videos, short lectures, large group discussions, breakout sessions, exercises and interactive debate to ensure your questions are addressed with relevant answers to you.

Learn from the source, and prove it everywhere

Every Sense & Respond Learning course now comes with a certification path. Earn credentials recognized on LinkedIn and across the industry, validated by the people who wrote the frameworks.

🎓 Certifications Issued through Credly by Pearson, the industry standard for verifiable digital credentials. Wear it proudly on your LinkedIn, website, or digital resume and let your network know you're investing in the skills that drive real impact.

Invest in growth for you and your team

Whether you're signing up solo or bringing your whole team, we've built pricing to make investing in these skills easy.

• 2-day workshops: $500
• 3-day workshops: $700
• 4-day workshops: $900

The more of your team that builds these skills together, the more it pays off, so we've priced it that way. If you're bringing a group of 5 or more, email us for group pricing built to match. Prefer to bring this training in-house? Email us, we'd love to talk.

Register for the full sequence and save. Email us directly to register for more than one course and we'll send an invoice with your discount applied:

• 2 courses: 25% off total price
• 3 courses: 30% off total price
• 4 courses: 35% off total price
• All 5 courses: 40% off total price

Training that fits your schedule

Wherever you are in the world, we have sessions that work for you:

1. Lean Product Strategy

(2 hour sessions over 2 days)

Americas & Europe ↗
Day 1 – September 29 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – October 1 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – September 29 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – October 1 | 8:30 GST / 10:00 IST / 14:30 AEST

2. Objectives and Key Results

(2 hour sessions over 2 days)

Americas & Europe ↗
Day 1 – October 6 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – October 8 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – October 6 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – October 8 | 8:30 GST / 10:00 IST / 14:30 AEST

3. Lean Product Management

(2 hour sessions over 4 days)

Americas & Europe ↗
Day 1 – October 13 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – October 15 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 3 – October 20 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 4 – October 27 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – October 13 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – October 15 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 3 – October 20 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 4 – October 27 | 8:30 GST / 10:00 IST / 14:30 AEST

4. Lean Product Discovery [This course]

(2 hour sessions over 4 days)

Americas & Europe ↗
Day 1 – November 3 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – November 5 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 3 – November 10 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 4 – November 12 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa
Day 1 – November 3 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – November 5 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 3 – November 10 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 4 – November 12 | 8:30 GST / 10:00 IST / 14:30 AEST

5. Storytelling Superpowers for Persuasive Conversations

(2 hour sessions over 3 days)

Americas & Europe ↗
Day 1 – November 17 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – November 19 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 3 – November 24 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – November 17 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – November 19 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 3 – November 24 | 8:30 GST / 10:00 IST / 14:30 AEST

6. Building AI Products with Lean Product Management

(2 hour sessions over 2 days)

Americas & Europe ↗
Day 1 – December 1 | 11:00 ET / 12:00 BRT / 17:00 CET
Day 2 – December 3 | 11:00 ET / 12:00 BRT / 17:00 CET

Asia-Pacific, Middle East & Africa ↗
Day 1 – December 1 | 8:30 GST / 10:00 IST / 14:30 AEST
Day 2 – December 3 | 8:30 GST / 10:00 IST / 14:30 AEST

Are you building the right thing?

Stop shipping assumptions. Start validating them. This practical workshop is the next step in building the product management skills you and your team need for 2027.