We respect our customers, their customers and our team. Integrity is our top core value, and for us, it’s about minimising our potential to cause harm. We scrutinise our decisions under this lens and we always encourage feedback from the team and our customers.

We care about living those core values, and having opinions about how subtle software decisions can solve real problems. We know that hard problems can’t be solved overnight, but we care about trending toward our ideals, step by step.

Right now we’re a team of six and believe great things can be done with a small team. Because we’re small, everyone is involved and everyone feels like part of the business and the products. They care about our goals and about our future.

We want to build a meaningful and fulfilling working environment, and create the kind of company that if we saw someone else building it, we might want to join ourselves.

They are the life and soul of our products. We grew Tito slowly to make sure we could listen to feedback and improve the product. Our customers span all walks of life, from community groups to tech giants, to cake festivals. They all have needs and wants and we try and provide software that will ease their day-to-day.

Whether it’s spending time with friends and family, in the great outdoors or glued to Breath of the Wild, we encourage sensible working hours and personal days when needed.

We care about inclusivity and diversity and our Leadership Team receive weekly training on how to build and promote a safe workspace that prioritises the most vulnerable.

We built Tito because we believe event registration can be better. A great attendee experience should start with us and we don’t take that responsibility lightly.

Gentle and organic is just fine with us. That’s not to say we don’t have ambition, we just don’t want to pursue growth at all costs and risk compromising the integrity of our business.

We build and design to delight our customers, not entrap them. Same goes for sales and marketing. We value strong, lasting relationships, and not fast, one-off deals.

Metrics are great for making informed decisions, but we believe that qualitative and quantitative decision-making should be made hand-in-hand, and that greatness lies in getting that balance right.

We prefer humans and humility. Of course, co-curricular exercise, musicianship and/or Dungeons and Dragons are always welcome.