Turing X SYSTM 2025
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Cut Through the Noise:
Find Out What’s Actually Working From the Brightest Minds in Growth
One day to reset your growth strategy, learn what's working now, and connect with other leaders who are navigating the same challenges.
Confirmed Speakers
- April Dunford, author, Obviously Awesome
- Bob Moesta, Co-creator, Jobs to be Done
- Amanda Natividad, VP of Marketing, SparkToro
- Kieran Flanagan, SVP of Growth, Hubspot
- Léa Samrani, Product-Led Growth Expert
- Matt Lerner, CEO @ SYSTM, author of Growth Levers
Highlights from last year’s summit:
- 100% of attendees rated speakers "good" or "exceptional."
- 95% of attendees plan to come back this year
"I can't remember another single day that gave me so many actionable insights that I could use right away." — Ben Whatley, Co-Founder, Memerise
"Found the talks really insightful—left with a notebook full of ideas to implement immediately.” — India Stow, Head of Growth, Rocketo
Who Should Attend:
- Founders looking to accelerate growth without wasting resources
- Product leaders who need to drive results in complex organizations
- Marketing leaders adapting to rapid changes in channels and tech
Plus, the speakers will be available after their talks to chat, answer your questions, and maybe sign books 😏
Ready to Transform Your Growth Strategy? 📅 Date: Thursday, 6th November, 2025 📍 Location: Kings Place, Kings Cross, London 🎟 Limited to 400 attendees, the sessions will not be recorded.
Your ticket includes:
- Access to all talks
- Morning coffee & carbs (and tea, don't worry 🇬🇧)
- Private roundtable chats with the speakers
- Lunch and refreshments
- Yet more coffee and tea 😏
- Event app with the attendee directory + agenda
- Copies of the speaker presentations afterwards
- Happy hour, first round's on us
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Training Workshops
Wednesday 5th November 2025,
Uncommon, 81-87 High Holborn, London
Content Marketing in a Post-SEO World – Morning Session
Instructor: Matt Lerner
Search traffic cannot be depended on. Learn how to get recommended by AI models, and discover large organic traffic beyond search.
AI has rewritten the rules of SEO. LLMs reduce traditional search traffic by 94% and use ranking algorithms that contradict classic SEO principles. Understanding this shift is critical for any business that relies on organic customer acquisition.
1. How to Build Authority in AI's Eyes – See how LLMs evaluate, rank and cite content, and why traditional SEO metrics have become irrelevant.
2. Develop an AI-Native Content Strategy – Get a checklist for how to create the content that AI cites, not the content it steals.
3. Grow organic traffic beyond SEO – Identify your best future sources of organic traffic, and draft a playbook to tap into them.
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Craft messages that convert with Jobs To Be Done - Afternoon Session
Instructor: Nopadon Wongpakdee
You've conducted customer interviews before—but have you struggled to turn those conversations into marketing that drives results?
The missing link isn't more data—it's understanding the hidden motivations and language patterns that drive decisions.
Do these challenges sound familiar?
- Your leads seem interested but consistently choose "no decision" over your solution
- Your team struggles to articulate clear differentiators against competitors
- There's a disconnect between marketing messaging and what sales teams say works
- Customer churn is high because expectations don't match reality
- Retention rates after free trials are low
- You see high initial interest but low conversion to sale
In this intensive, practice-focused workshop, you'll master Jobs-to-be-Done interview techniques AND create a comprehensive "messaging house" that serves as your master document for all marketing communications. You'll conduct real interviews and immediately transform those insights into a strategic framework you can implement across all channels.
Tickets available for either session separately as half a day or both as a full day workshop.