Turing X SYSTM 2025

Cut Through the Noise:

Find Out What’s Actually Working From the Brightest Minds in Growth

One day to reset your growth strategy, learn what's working now, and connect with other leaders who are navigating the same challenges.

Confirmed Speakers

• April Dunford, author, Obviously Awesome
• Bob Moesta, Co-creator, Jobs to be Done
• Amanda Natividad, VP of Marketing, SparkToro
• Kieran Flanagan, SVP of Growth, Hubspot
• Léa Samrani, Product-Led Growth Expert
• Matt Lerner, CEO @ SYSTM, author of Growth Levers

Highlights from last year’s summit:

• 100% of attendees rated speakers "good" or "exceptional."
• 95% of attendees plan to come back this year

"I can't remember another single day that gave me so many actionable insights that I could use right away." — Ben Whatley, Co-Founder, Memerise

"Found the talks really insightful—left with a notebook full of ideas to implement immediately.” — India Stow, Head of Growth, Rocketo

Who Should Attend:

• Founders looking to accelerate growth without wasting resources
• Product leaders who need to drive results in complex organizations
• Marketing leaders adapting to rapid changes in channels and tech

Plus, the speakers will be available after their talks to chat, answer your questions, and maybe sign books 😏

Ready to Transform Your Growth Strategy? 📅 Date: Thursday, 6th November, 2025 📍 Location: Kings Place, Kings Cross, London 🎟 Limited to 400 attendees, the sessions will not be recorded.

Your ticket includes:

• Access to all talks
• Morning coffee & carbs (and tea, don't worry 🇬🇧)
• Private roundtable chats with the speakers
• Lunch and refreshments
• Yet more coffee and tea 😏
• Event app with the attendee directory + agenda
• Copies of the speaker presentations afterwards
• Happy hour, first round's on us

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Training Workshops

Wednesday 5th November 2025,

London

B2B Product Positioning Deep Dive with April Dunford - Morning Session

Instructor: April Dunford

Have you read April's books but you've still got questions? This is the session for you. In this deep dive April will get into the practical application of her work in the real world where things get messy and complex.

April will help you:
* Learn to differentiate a positioning problem from a generic marketing problem  * Create internal alignment among key stakeholders * Craft a sales pitch that clearly sets you apart from your competitors * Understand when your positioning needs to change 

For: Founders and CMOs of B2B (or considered purchase B2C) companies that want to make their differentiation obvious to buyers.

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Moon Shots: Discover experiments that could transform your business with Matt Lerner - Afternoon Session* *

Instructor: Matt Lerner

Stop tinkering around the edges. Most teams run safe, incremental tests that won't move the needle even if they work – and reveal nothing when they fail. Matt will show you how teams discover bold ideas that break through plateaus.

Learn how teams can:
* Find and prioritize ideas that cause step-function change * Challenge self-limiting assumptions about what's possible * Turn vague ideas into hypotheses that make you smarter even when they fail * Run “minimum viable tests,” small tests of big ideas

For: VPs of Marketing and Founders who want to test bigger ideas faster and build a culture of bold experimentation.

Tickets available for either session separately as half a day or both as a full day workshop.