Google Analytics Masterclass | Dublin | September 2017

9.00am - 5.00pm

Mastering Google Analytics is not easy. It takes more than just knowing how to access reports. You will need to develop knowledge of how data is captured, stored and displayed while being inquisitive to ask the right questions to get real insight.

The result of 10+ years of consulting, lecturing, mentoring and group training. This masterclass has been completely tailored for those who want to use data to improve the performance of their websites.

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Additional Information

Who Is This Masterclass For?

MARKETERS - Marketing managers or specialists who use Google Analytics to understand campaign performance and marketing initiatives.

DEVELOPERS & DESIGNERS - Designers or developers who are responsible for effective Google Analytics implementation at the coding and configuration level.

ANYONE - Anyone using Google Analytics on their website, who wants to improve visitor experience and driving ongoing, bottom-line website growth.

What Is Covered Each Day?

Day 1 - GETTING STARTED WITH GOOGLE ANALYTICS

Whether you are new to web analytics in general, new to using Google Analytics, or need a refresher on the basic Google Analytics reports and tools, This is for you. We’ll start from the basic metrics and reports and build an understanding of what data are important and how to use the reporting tools in Google Analytics to manipulate these data to answer your questions.

This course covers the basics of using Google Analytics.

Day 2 - GOOGLE ANALYTICS REPORTING FOR ACTIONABLE INSIGHTS

The second day builds on your familiarity with Google Analytics reports and metrics. It explores advanced analysis tools and additional types of reporting in Google Analytics that go beyond the basics.

Day 3 - ADVANCED CONFIGURATION & IMPLEMENTATION

The final day of the course covers implementing and configuring Google Analytics to ensure it gives you data about your website in the most useful and accurate ways. It assumes a good familiarity with the reports and metrics in Google Analytics as well as a basic familiarity with HTML.

What's Included?

Course material and notes, access to dashboards and reports. Lunch and refreshments throughout the day.

What do I need to know?

  • Bring your own laptop
  • Have access to Google Analytics (ideally with full admin rights)
  • Lunch and refreshments throughout the day provided