Google Analytics Masterclass

Masterclass Overview

Mastering Google Analytics is not easy. It takes more than just knowing how to access reports. You will need to develop knowledge of how data is captured, stored and displayed while being inquisitive to ask the right questions to get real insight.

Who Is It Aimed At?

MARKETERS - Marketing managers or specialists who use Google Analytics to understand campaign performance and marketing initiatives.

DEVELOPERS & DESIGNERS - Designers or developers who are responsible for effective Google Analytics implementation at the coding and configuration level.

ANYONE - Anyone using Google Analytics on their website, who wants to improve visitor experience and driving ongoing, bottom-line website growth.

What Is Covered Each Day?

Day 1 - GOOGLE ANALYTICS IMPLEMENTATION AND CONFIGURATION

Google Analytics is a powerful business tool, but it is often not being used to its full potential by online companies to analyse and improve the performance of a website to help gain a competitive advantage. Day 1 takes you through the set-up options and how to ensure that the relevant data is captured correctly to ensure meaningful analysis later on.

Day 2 - GOOGLE ANALYTICS IMPLEMENTATION AND CONFIGURATION

Building on implementing and configuring Google Analytics, Day 2 moves further into utilising reporting to gain real insight into your website's performance. We will pay special attention to the most common areas such as traffic and channel performance as well as user behaviour. We'll work through how to get the most actionable information out of Google Analytics.

Day 3 - GOOGLE ANALYTICS IMPLEMENTATION AND CONFIGURATION

Moving beyond the fundamentals, we zoom into the advanced strategies and techniques to really grow your website by utilising a wide range of tips and tricks that have helped some of Ireland's most well known websites. At each step, we will relate how each approach works in the real world and how you might utilise it.

What's Included?

Course material and notes, access to dashboards and reports. Lunch and refreshments throughout the day.

Learn to turn insights into results with this Google Analytics masterclass.

Additional Information

What do I need to know?

  • Bring your own laptop
  • Have access to Google Analytics (ideally with full admin rights)
  • Lunch and refreshments throughout the day provided
  • Starts at 9.00, with setup and configuration from 8.30.
  • Finishes at 5.00