Overview

This live workshop is for marketers, founders, and community leaders who want to build communities that drive real business impact, from brand trust to pipeline to long-term growth.

Across four live, interactive sessions, Areej and Erin will guide you through launching, growing, and scaling a community as a marketing infrastructure.

Expect minimal slides, honest conversations, and practical working sessions where you’ll actively build your community alongside others.

Who we are

We’re Areej AbuAli and Erin Simmons. We’ve spent the last few years building and scaling Women in Tech SEO into a global, values-led community, and now we help others do the same through thoughtful, people-first community building.

Schedule

This live cohort runs over four weeks in June, with sessions every Thursday. Each session is 90 minutes (3:00 – 4:30pm BST).

Week 1: June 4

Foundations: Positioning Community as a Strategic Asset

• Community vs audience vs channel: what actually matters now
• Community as owned marketing infrastructure in an AI-first world
• Defining your vision, purpose, and value exchange
• Who your community is really for (and who it’s not)
• Designing for belonging, trust, and long-term engagement

Week 2: June 11

Designing for Growth: Engagement, Experience & Systems

• Moving beyond content → creating meaningful participation
• Community-led initiatives that actually drive retention
• Designing member journeys and touchpoints
• Building systems (not just energy) to sustain growth
• Activating your first champions and contributors

Week 3: June 18

Scaling & Monetisation: From Community to Business Impact

• Community as a revenue and growth driver
• Monetisation models (without breaking trust)
• Working with partners, sponsors, and brands meaningfully
• Measuring what matters: from engagement → influence → pipeline
• Turning community into long-term competitive advantage

Week 4: June 25

Live Builds & Strategic Feedback

• Live community breakdowns and feedback
• Refining your strategy with direct input from Areej & Erin
• What happens next: sustaining momentum beyond the cohort

Who This Is For

• Marketers looking to build owned channels beyond SEO/social
• Founders and operators building community-led businesses
• Community managers ready to step into strategic roles
• Brands exploring community as part of their growth strategy

What You’ll Leave With

• A clear community strategy aligned to real outcomes
• A framework to launch, grow, and scale sustainably
• Confidence in working with partners and monetisation models
• A deeper understanding of community in the AI era
• A network of other high-intent community builders

Pricing

Standard Access: $400

• Access to all four live workshop sessions
• Invite to a private cohort Slack group
• Open discussions, group exercises, and Q&A
• Learn alongside a curated group of 10 community builders

Pro Access: $500

Everything included in Standard, plus:

• 1:1 Strategy Session (1 hour): A focused session with Areej & Erin to dive into your specific goals, challenges, and opportunities

Scholarships

A limited number of scholarship tickets for standard access are available. Please email areej@womenintechseo.com with why you’d like to be considered.