Wattpad Inc: Entertainment industry disruptor or partner?
*This online event starts at 7:00 PM EDT / 4:00 PM PDT *
With more than 80 million monthly users, Wattpad is the world's most-loved social storytelling platform. Beyond the raw numbers, Wattpad developed two powerful assets: (1) a loyal base of people who spend hours reading, writing, and encouraging others within the Wattpad community, and (2) detailed information about the types of stories and genres that spark the greatest amount of interest.
Wattpad has begun leveraging their position to secure book and movie deals for some of their contributors. For example, Netflix scored a huge hit with The Kissing Booth — a movie that was adapted from an original story on Wattpad.
Moving forward, Wattpad could pursue a number of different strategies. But some opportunities — like co-producing films and TV shows — involve significant risks. For one, the Hollywood scene is notoriously competitive. Plus, would a greater focus on monetization pull Wattpad away from their origins as a free platform for community engagement?
Suppose you were leading Wattpad — what would YOU do?
Here’s your chance to weigh the risks and rewards for this quickly scaling company. During a special TechTO event, Wattpad CEO Alan Lau will respond to your questions, comments, and suggestions.
Participation for this event requires a TechTO Insider membership. A one-month trial membership is available for $5.
What will you learn?
• How to evaluate the risks and rewards for new strategies
• How to scale a company without comprising your values
• How to evolve and diversify your product offerings
Registration is not currently available.