Marketing & Technology | TechTO TV - May 27, 2020

Stay on top of trends in the new era of marketing, where authenticity matters more than anything else.

During these unusual times, some brands are going dark and other companies are sending “special letters from the CEO.” How can marketers strike the right balance between corporate messaging and sincere communications?

Alex Panousis, CEO of Carat, shares her insights and experiences.

This week's episode features:

• Andrea Lawlor (Director of Social Media at Havas Media)

• Shane Wagg (CEO at Search Tactix Inc.)

• Bruce Harpham (B2B SaaS Marketing Consultant)

Join us from 12pm-1pm ET / 9am-10am PT

Presented in partnership with:

Business AdviceTO

The City of Toronto - Business AdviceTO program is a series of free weekly online events for tech, retail, and female lead businesses where you can share, learn and grow with other entrepreneurs and leaders who have worked through challenging times.

Together, as a community, we will be able to help each other through this.