Girls, Disrupted - Pink is not a marketing strategy
Hosted by goalgirls.
Guests: Louisa Baron (Head of Marketing, Galeries Lafayette), Sinja Stadelmaier (Founder, The Female Company) will be joining goalgirls Founder Kaddie in an open discussion. + Sarah Vignon (Artist) who will be drawing Portrait Postards of you!
Let’s take a look at the future of successful online marketing campaigns that target a generation that invests in experiences over things. A generation that has a strong female voice. We'd like to tell you about spreading brand love considering the following:
If the consumer economy had a gender it would be female. That's why it's time for girl companies and girl gangs to create marketing campaigns that speak to them. goalgirls are an experiential creative agency and girlpowerhouse that taps into today's social currents to create immersive brand experiences.
Their HQ on Torstrasse will open for a workshop of experiential marketing and the power of the female creative force.
There'll be food by Beets'n'Roots and berry-infused wine. See you there!
This event is a TOA Satellite Event. Hurry and get your TOA Berlin festival tickets!