Tearsheet's Acquire Conference 2021

February 16th–18th, 2021

Financial services and fintech firms are fighting for new customers. The pandemic has accelerated the move to digital and that means more competition for brands to acquire new customers and to retain their existing ones.

Incumbents and new players are fighting for customers and growth is the name of the game for seasoned professionals, entrepreneurs, and investors. Marketing will only intensify in 2021.

Tearsheet's Acquire Conference brings together the top banks and payment companies to discuss the attributes of successful branding, marketing, product, and customer service in today's market.

Join us for two days of insights and new connections with an influential group of decision-makers.

Tearsheet's Outlier members can attend Tearsheet online conferences for free*. Outlier provides subscriber-only content, free events (like this one), weekly briefings on important topics delivered by industry experts, access to Tearsheet research, and more. You can apply here.

All non-Outlier member attendees will receive a complimentary one-month subscription to Outlier at signup.

* Restrictions apply. see Outlier subscription page for more details.

Want to suggest a speaker? Click here to fill in our Nomination Form

A star lineup of speakers including industry leaders from:

AcquireConference21-speakers

Agenda

**Day 1: Tue, Feb 16 **

TimeEST	Topic	Speaker
10:00-10:30 AM	Scaling Growth Through Strategic Brand Partnerships	Elisabeth Job Kozak,Co-Head of Consumer Lending,Marcus by Goldman Sachs
10:30-11:00 AM	Building a brand for Gen-Z: How to reach this generation of customers	Adam Hadi,VP of Marketing,Current
11:00-11:30 AM	Unboxing Fintech: Creating Visceral Experiences	Dane Whitehurst,Creative Director,Burgopak
11:30-12:00 PM	Bridging the gap: How to acquire Gen Z customers and their families in the new digital era	CJ MacDonald,Founder & CEO,Step
	Break - 12:00-1:00 PM
1:00-1:30 PM	Building a Brand through Consumer Education with Zelle®	Melissa Lowry,VP of Marketing & Branding,Zelle
1:30-2:00 PM	Breaking down barriers - Lessons learned in building financial services for small businesses	Tui Allen,Senior Product Lead for Banking,Shopify
2:00-2:30 PM	Intent is everything now: Building a content machine to leverage organic	Bill Davaris,CMO,MoneyLion
2:30-3:00 PM	Transforming the Digital Client Experience	Sara Tresch,SVP of Digital Transformation & User Experience,Charles Schwab

**Day 2: Thurs, Feb 18 **

TimeEST	Topic	Speaker
10:00-10:30 AM	How PayPal and Venmo gets its userbase of over 360 million people to take action	Jill Cress,VP Consumer Marketing,Paypal
10:30-11:00 AM	A Hybrid Approach: Using Data to Drive Creativity	Lauren Weinberg,Global Head of Marketing,Square
11:00-11:30 AM	Building a global banking brand in the age of social media	Patrick Stal,VP of Global Marketing,N26
11:30-12:00 PM	Building a next generation challenger bank brand	Halle Hutchison,Chief Brand Officer,Varo Money
	Break - 12:00-1:00 PM
1:00-1:30 PM	Growth: The glue between marketing and product teams	Tyler Pennell,VP of Growth Marketing,Stash
1:30-2:00 PM	Helping SMB's win the Recovery	Laura Goldberg,Chief Revenue & Marketing Officer,Kabbage, An American Express Company
2:00-2:30 PM	Be Human: Customer service is an extension of your product experience and brand	Anthony Schrauth,VP of Product,Tally
2:30-3:15 PM	PR Panel: How today's top FIs are leveraging marketing and PR to grow their customer bases	Jennifer Tramontana,President,The Fletcher GroupGrace Keith Rodriguez,President,Caliber Corporate AdvisersGregory Papajohn,Founder,Archie Group Scott Mills, President,William Mills Agency
3:15-3:45 PM	Acquire Awards Ceremony