Writing for Web and Wordpress

Explore the principles of writing for the web and gain an understanding of WordPress and how to maximise content for your online marketing.

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Additional Information

With SMART NI's Writing for Web and Wordpress training, you will learn how to generate, create and schedule sharable content for the purpose of online.

We will look at different social media platforms and how to address the needs of different audiences.

We will analyse how the various platforms require a unique content strategy in order to maximise engagement.

Modules include:

Writing for Web  

  • Thinking of your audience

  • Techniques for writing concisely and 'tightening' up copy

  • How to structure web copy to reduce bounce rates and include the appropriate 'call to action'

  • What are keywords and how to optimise 'natural search'

  • Why writing for Social Media requires a different strategy and how to generate shareable content

WordPress Blog Writing

  • Basics for how to build a WordPress blog

  • Hyperlinks

  • Excerps

  • MetaTags & Descriptions

  • Images

  • Basics principles of media law

Meet the Trainer

Gemma McLaughlin, qualified journalist, content specialist and group marketing manager at SMART NI. Gemma is renowned for her successful work. Building brands online through generating relevant blog and social content.

Gemma has worked with some of the UK's leading brands, which include AES Global, Wrightbus, Diamond Recruitment Group, 2020 Architects, the Alpha Newspaper Group, Global Horizon Skills and Randox to name but a few.

This full day workshop will provide you with the skills and top tips you need to ensure your are writing business winning content!!

Fore more email Gemma@smartni.online