Writing for Web & Content Marketing

With SMART Global's Writing for Web & Content Marketing, you will learn how to generate, create and schedule sharable content for the purpose of online.

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Additional Information

We will look at different social media platforms and how to address the needs of different audiences.

We will analyse how the various platforms require a unique content strategy in order to maximise engagement.

Modules include:

  • Thinking of your audience
  • Techniques for writing concisely and 'tightening' up copy
  • How to structure web copy to reduce bounce rates and include the appropriate 'call to action'
  • What are keywords and how to optimise 'natural search' and SEO
  • Why writing for Social Media requires a different strategy and how to generate shareable content
  • Content Strategy
  • Why writing for Social Media requires a different strategy and how to generate shareable content
  • How to analyse your social media statistics to enhance your content strategy