Join us for an afternoon of presentations dedicated to our Bay Area Shopify Plus businesses, then stick around for happy hour.

We've teamed up with ShopPad to bring in five talks specifically for you. Then, connect with the team from ShopPad, the local Shopify team, and other Plus merchants over refreshments.

About this event

The talks begin at 4pm, with happy hour from 5-7pm.

How Accounting Automation Can Help You Scale

Parag Mamnani, CEO of Webgility

Accounting automation can help Shopify users scale their businesses by eliminating time-consuming data entry and providing actionable insights to spur growth. When transactions, fees, and taxes are posted automatically, Shopify users find the time constraints associated with growth eliminated, opening the door to pain-free business expansion. With detailed transaction data, sellers are able to get a more granular view of their financial performance and make better decisions to grow faster.

The fine line between targeting and stalking: Fostering trust and loyalty with transparency

Erik Christiansen, CEO of Justuno

Today’s technological marketer has an endless supply of tools that allow them to track customers across the web and deliver targeted messaging based on their relevant data. One pitfall to consider is the push-back from these customers when they notice they are being tracked by their favorite brands.

In order to get ahead of this, we will discuss the benefits of being transparent with your customers and how to communicate that these tracking efforts are for their benefit. Honesty, transparency, and value can make the difference between a customer saying “Wow, this brand really understands me!” and “Wow, this brand is stalking me!”

During the presentation we will discuss:

• Current and future trends in prospect tracking and analytics
• Getting ahead of the coming crackdown on data-privacy and storage
• Strategies for leveraging transparency to improve customer relationships
• Best practices for gaining buy-in to organization data policies
• Methods to incentivize the self-reporting of prospect data

5 Ways To Explode Customer Lifetime Value While You Sleep

Ken Ott, Co-Founder of Metacake

Think about all the time, effort, and dollars that you spend acquiring customers. Once you have a customer, what comes next? What tools and automations can you leverage to build a true relationship with your customer, encouraging them to buy again, share their experiences with others, and create raving fans at scale? These automations are the foundation for building customer relationships that drive lifetime value and MASSIVELY grow your ecommerce business.

How Millennials are Shaping The Future of Payments

Ben Pressley, EVP of Sales, Operations, and Strategy at Afterpay

The financial crisis and economy has impacted millennial buying patterns and as a result, millennials are re-shaping the future of payments and adopting new technologies in this rapidly changing environment. Ben Pressley will discuss how building a business in service to the consumer and putting the millennial shopper at the center of your business can drive growth within e-commerce. By building a customer first, millennial mindset, you can make millennials your advocates and transform your business.

5 Unexpected Automations to Scale Your Business

Jeff Lyon, Director of Technology at ShopPad

We're going to discuss five automations that will make a huge difference in the way your business runs and show how they can be implemented for your business.

About the speakers

Parag Mamnani has nearly two decades of experience working with over 10,000 ecommerce sellers to optimize their business processes and grow. As the CEO of Webgility, the #1 automation software for Shopify sellers on QuickBooks, Parag has deep insight into the daily operations of ecommerce businesses of all sizes. Parag believes that most business problems can be solved by looking closely at data and he strives to empower ecommerce sellers with the data and intelligence they need to succeed.

Erik Christiansen has over 15 years of experience in e-commerce and tech, with a focus on sustainable growth and product development. His leadership is centered around a customer-first philosophy, to empower and strengthen business owners at every stage. With his start in e-commerce as a retailer himself, Erik is uniquely positioned to understand what it takes to grow an online business to the next level. He founded Justuno with CTO, Travis Logan, out of a desire to build a product that retailers would want to use, while being accessible and readily adaptable to the changing realities of retail.

Kenneth Ott is the Co-Founder of Metacake, an ecommerce growth team creating explosive growth for the most influential brands in the world. He has spent over 20 years building successful brands that better the world through the products they create and the missions they drive. Ken has worked with some of the most influential brands in the world including: Groove Life, Dr. Axe, Tony Robbins and more to help them achieve healthy growth in the consumer space.

Ben Pressley is the EVP of Sales, Operations, and Strategy at Afterpay where he heads up global business development and partnerships. Prior to Afterpay, Ben held various executive responsibilities at Magento (Adobe Commerce) as its Worldwide Vice President of Customer Success, Professional Services and, before that, Worldwide Vice President of Sales. Ben brings over fifteen years of experience leading and managing strategy, business development, channels, operations, and sales organizations with established technology companies and start-ups. He holds masters degrees in business strategy and technology from Columbia University, the University of California at Berkeley, and the University of Utah.

Jeff Lyon Jeff is Director of Technology at ShopPad and the technical lead on Mesa. He started building things with Legos at an early age and hasn't stopped since, though now he spends his time building with virtual bits. He is excited about the power of Mesa to seamlessly connect Shopify stores with everything from enterprise ERPs to Google Print.