Building a brand you can trust
With so many businesses shouting for their attention, how can customers be sure they're choosing the right seller for the products they want?
Building the right audience for your PPC campaigns Creating the right audience is essential for any successful paid search campaign. Our PPC expert, Jed Brookes-Lewis, runs through the key things that will help you reach an audience with the most potential.
Social Shopping If your ecommerce business is not utilising social media, you're missing out on social shopping - a quick and simple way to generate sales from social media posts. Our CEO, Jason Stokes, gives you some quick win tactics to get more than likes and shares from your social media.
Building trust factors into your ecommerce site Fjolla Bakalli, global head of partnerships at Loyalty Lion, discusses how integrating tools into your ecommerce site can take the hassle out of word-of-mouth marketing and put recommendations and other trust factors where they are most valuable - right at the point of sale on your website.
Customer loyalty and trust doesn't end with the purchase With 77% of less-than-great* reviews relating to operational issues, will retailers be able to retain loyal customers and deliver the seamless experience consumers now demand? Brightpearl's Rob Beattie discusses how getting this enhanced experience right is essential to building a loyal customer base.
6:30pm: Complimentary welcome drinks on Arrival
7:00pm: Welcome and introductions (Jason Stokes, Eastside Co)
7:05pm: Social shopping (Jason Stokes, Eastside Co)
7:15pm: Creating an audience for paid search (Jed Brookes-Lewis, Eastside Co)
7:30pm: Building trust factors into your store (Fjolla Bakalli, Loyalty Lion)