May 2019 brings new challenges for Shopify Merchants. With the removal of MailChimp from the Shopify app store on May 12th, many will be planning their next move in terms of how to stay on top of customer retention. To help provide some much-needed advice and support, Blend is pleased to bring together three fantastic Shopify partners to help navigate the new landscape.
Held at the iconic Harvey Nichols store in Birmingham's Mailbox, this event will include the following presentations from our proud sponsors.
Lizzie Nirenberg, Klaviyo - Uncertain what to do following the recent news that Mailchimp will no longer be supporting their integration with Shopify? As a preferred partner of Shopify, Klaviyo saw more than 4,900 Mailchimp customers switch to Klaviyo in the past two years. On average, Klaviyo has helped these former Mailchimp customers grow total store revenue by over 45% within 6 months of making the switch. The seamless integrations with both Shopify and Mailchimp allow customers to easily get up and running in a matter of clicks, without losing any of their valuable customer data or wasting time. During this presentation you’ll learn who Klaviyo is, how easy the switch to Klaviyo can be, and also hear about specific segmentation/automation tips to help drive revenue growth.
Fiona Stevens, LoyaltyLion - In this presentation, we’ll explore some of the key challenges impacting our ability to retain customers and build long-term relationships. We’ll dig into the customer lifecycle in order to understand why it’s so much more cost-effective to retain loyal customers, than to focus on acquiring new ones. We’ll then look at real-life examples of tactics e-commerce brands are using to successfully retain their customers and build customer loyalty, and take a quick look at how the Shopify ecosystem can help you to do the same.
Ben Parr, Octane AI - Thousands of Shopify merchants are using Facebook Messenger to drive 5-30% of their sales. Ben Parr, President of Octane AI and former Co-Editor of Mashable, will dive into the benefits Messenger marketing, the Messenger tools and tactics merchants should be implementing, and how to use Messenger to drive customer retention and loyalty.