Product Marketing Summit - London

The Essential Product Marketer's Guide to Positioning and Messaging This 3-hour workshop on December 2nd will give you the tools to create strong positioning and messaging, both of which are foundational to effectively driving demand, adoption and the overall success of your product.

Lean Marketing - A powerful tool to make your team work more efficiently Lean Management and Lean Startup - those methods of work brought a lot of fresh air to the World of production & business in general. Nowadays, marketing methods need to be leaner too. During the workshop, we will rework the implementation of the lean methods in the product marketing teams. What kind of methods? Work in sprints, measurement of marketing processes, the ‘just in time’ concept, Kanban for marketing teams, continuous improvement of particular marketing processes, focus on UVP utilization, etc. All that with a down-to-Earth practical approach, based on real case studies, and actual products of workshop attendees.

Lean Management and Lean Startup - those methods of work brought a lot of fresh air to the World of production & business in general. Nowadays, marketing methods need to be leaner too. During the workshop, we will rework the implementation of the lean methods in the product marketing teams. What kind of methods? -Work in sprints, measurement of marketing processes, the ‚ "just in time" concept, Kanban for marketing teams, continuous improvement of particular marketing processes, focus on UVP utilization, etc. All that with a down-to-Earth practical approach, based on real case studies, and actual products of workshop attendees. *Available to PMM Summit London pass holders only

Who should be involved in a Sales Enablement program in your organisation? Learn how sales, marketing, and sales enablement teams can come together and leverage technology to create a feedback loop that drives efficiency, effectiveness and visibility in your organisation. Time 13:30 - 14:30 Room: Engage Room

Access to all Sessions
Access to all Networking Events
Access to Exhibition Floor
Breakfast, Lunch & Drinks
Access to Attendee List* via app
Presentation Slide Decks*
Presentation Video Recordings*
Invitation to the Membership Network
Annual Membership Subscription

Access to all Sessions on one day
Access to all Networking Events
Access to Exhibition Floor
Breakfast, Lunch & Drinks

Access to all Sessions
Access to all Networking Events
Access to Exhibition Floor
Breakfast, Lunch & Drinks
Access to Attendee List* via app
Presentation Slide Decks*
Presentation Video Recordings*
Invitation to the Membership Network

- Access to all Sessions
- Access to all Networking Events
- Access to Exhibition Floor
- Food, Drinks & Happy Hour
- Access to Attendee List* via app
- Presentation Slide Decks*
- Presentation Video Recordings*
- Invitation to the Membership Network

For groups of 3 or more - discounts applied automatically at checkout

Access to all Sessions
Access to all Networking Events
Access to Exhibition Floor
Breakfast, Lunch & Drinks