Storytelling Superpowers for Persuasive Conversations - Live Online Workshop with Chantal Botana & Maurice McGinley
Turn Good Ideas into Real Outcomes.
Doing great work is not enough. You must help people understand why it matters. This class teaches you the fundamentals of storytelling to do just that. Storytelling is not about big speeches on a stage. It’s a practical skill that you can use every day. It’s about how you talk to your team, your boss, and your stakeholders. This class will teach you how to use storytelling skills to turn your ideas into persuasive stories that motivate action.
Every interaction you have at work is a storytelling opportunity, whether that’s a team update meeting, a pitch to the CEO, or an elevator ride with your boss. This class prepares you to seize those moments and make the most of them.
What will happen in class?
This workshop is limited to 20 participants for direct learning from Chantal Botana and Maurice McGinley through real-time interaction, open discussions, and Q&A. Using a mix of lecture, discussion, in-class exercises, and individual feedback, this class will cover the following material:
✓ Why storytelling becomes more valuable — not less — in an AI-driven, information-heavy world
✓ Narrative structures that connect strategy, data, and execution into a clear story
✓ How strong storytelling accelerates alignment and improves decision-making
✓ Practical frameworks you can immediately use to structure persuasive conversations
✓ Techniques for turning complex work into clear, outcome-focused narratives
Every participant will work on a 3-minute persuasive story. They will have the opportunity to share their stories live for feedback, and every participant will have the the opportunity to iterate their work at least once.
Participants can also take advantage of our AI Storytelling Coach to help you continue to get feedback and improve your skills after class sessions are over.
Who is this workshop for?
✓ Individuals at any level who want to communicate more persuasively at work.
What will you learn?
Every participant will leave the class having learned a set of practical, every day tools for creating compelling stories to increase their influence. Specifically, you will walk away with the following skills:
✅ Know your audience: How to speak their language and make them the hero.
✅ Ways to persuade: How to use logic, emotion, and trust to make your case.
✅ Story shapes: How to use tools like "Bottom Line Up Front" to be clear.
✅ The story arc: How to give your story a beginning, middle, and end.
✅ The clear ask: How to ask for exactly what you need—money, time, or help.
✅ Fixing your story: How to change your tone and focus to make your story work better.
What problems will it solve?
✅ No buy-in: You have good ideas, but you can't get the support, buy-in, or investment you need.
✅ Too much noise: No one listens to you because there is too much going on.
✅ Confusing plans: People don't see how your daily work links to the big goals.
What will you achieve?
✅ Get a "yes": Get people to back your ideas and give you what you need.
✅ Clear links: Show how your work helps the company reach its goals.
✅ Less waste: Stop working on things that no one understands or cares about.
✅ Real trust: Build trust by speaking in a way that is true and clear.
Format & Schedule
This cohort-based class takes place over 3 weeks. Each class is 2 hours long and delivered live online via Zoom.
Tickets Prices in USD
Schedule
April 16th, 2026
April 23rd, 2026
April 30th, 2026
Interested in bringing this class in-house to your teams? Get in touch.
Additional Information
What makes this training different?
Unlike traditional product courses that focus on frameworks in isolation, this workshop follows the approach pioneered by Jeff Gothelf and Josh Seiden:
👥 Small cohort size
Limited to just 20 participants, ensuring personalized attention and meaningful interaction
✍️ Hands-on practice
Every participant creates and presents their own 5-minute presentation with individual feedback and opportunities to iterate
🛠️ Real-world application
Focus on practical, everyday tools you can immediately use in your workplace presentations
📊 Proven methodology
Based on tested principles that have helped thousands of professionals transform their presentation skills
What's included?
🖥️ Live sessions
Learn directly from experts in real-time, interactive workshops with hands-on practice.
👥 Community of peers
Connect with like-minded product professionals and stay accountable through shared learning experiences.
🎓 Certificate of completion
Wear it proudly on your LinkedIn, website, or digital resume and let your network know you’re investing in the skills that drive real impact.
Who are the certified trainers?
Chantal Botana is a product coach and founder of Product Evangelist Co. She helps teams ditch the transformation theater and make Product Discovery a natural, drama-free part of how they work. She also trains and coaches teams on OKRs, helping them connect strategy to experiments so they can learn faster, focus better, and deliver what truly moves the needle.
With over 20 years in product — from scrappy startups to scale-ups and global giants like IBM, Samsung, and The Weather Channel — she blends agile, lean, and design thinking with real-world experience to drive outcomes that matter. (She’s even helped grow a mythical unicorn 🦄.)
Curiosity and critical thinking are her superpowers — whether she’s partnering on experiments with product squads or saying yes to the weirdest thing on the menu (ask her!). She’s here to help you build the right things, in the right way — and actually enjoy the process.
You can learn more about Chantal Botana here.
Maurice started as a technical writer for real time trading systems, but found was easier to redesign the product than explain it — which led to a career in product innovation and a PhD in HCI, and building a public emergency alert system.
Over the past 20+ years, he has worked with companies including Philips, Reuters, Merrill Lynch, and Avast, across sectors from consumer electronics to cybersecurity to climate tech. These days, he gets joy from helping product teams succeed, with a particular focus on effective experimentation.
You can learn more about Maurice McGinley here.
AboutProduct Evangelist Co.
We get it — you’ve got OKRs to hit, a team to align, and no time for transformation theater. That’s where we come in.
At Product Evangelist Co., we help product teams turn strategy into action through OKRs, Strategy, Storytelling, Product Discovery, and real-world experimentation — no buzzwords, no BS, no drama.
Founded by longtime product leader Chantal Botana, we coach, train, and co-create with hybrid and remote teams to unlock creativity, make smarter bets, and build things that actually matter to customers and the business.
You can learn more about Product Evangelist Co. here.
What do past participants say?
Ready to start telling great stories?
Join Chantal and Maurice for this practical workshop that will change how you approach public speaking and presentations.
Thinking about bringing several colleagues? Consider a private cohort. Email Chantal Botana directly at chantal@productevangelist.co or schedule a 20 min call here.