IMPORTANT: This cohort-based class takes place over 4 weeks. Each class is 2 hours long and will take place live, online using Zoom.

Class dates are:

• To be determined

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What will happen in class?

Through a series of hands-on activities, discussions and group work teams take a product from strategy to solution while keeping the customer at the center throughout.

Ahead of every session you will watch a short video lecture setting up the topics for each week's class. During class we'll review the week's topics and practice using lightweight, low investment tools to help us declare our assumptions about our product work.

We will work in teams simulating real-world collaboration as we try to solve for the needs of the customer as well as the business. Each team will have breakout times to work through an exercise followed by group sharing back.

In between each session you'll have time to refine the work you did in class, watch the next set of videos and even run an experiment.

This is not a lecture-heavy class. In fact, almost all of the lectures have been offloaded to the pre-class videos for you to watch at your own pace. Instead we opt for discussion, debate and group activity.

Most importantly we will give you the tools you can use immediately to improve your product discovery work.

What will you learn?

Every participant will leave the class having learned a set of practical tools for integrating product discovery into their teams. Specifically:
* Integrate product discovery into agile workflows * Write testable hypotheses * Conduct effective user research * Facilitate discovery workshops * Use Lean UX tools like the Lean Product Canvas * Align product teams around learning and value

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Who is this class for?

Product teams, agile practitioners, UX designers, product managers, front-end developers, and anyone involved in building digital products in iterative, customer-focused ways.

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Meet your Sense & Respond Learning Certified Training Partners

Chantal Botana

Chantal Botana is a product coach and founder of Product Evangelist Co. She helps teams ditch the transformation theater and make Product Discovery a natural, drama-free part of how they work. She also trains and coaches teams on OKRs, helping them connect strategy to experiments so they can learn faster, focus better, and deliver what truly moves the needle.

With over 20 years in product — from scrappy startups to scale-ups and global giants like IBM, Samsung, and The Weather Channel — she blends agile, lean, and design thinking with real-world experience to drive outcomes that matter. (She’s even helped grow a mythical unicorn 🦄.)

Originally from Boston and raised between DC and NYC, Chantal has worked across the US, UK, and Europe. When she’s not coaching teams or exploring new places, you’ll find her co-hosting the Product Experiment Garage — a hands-on workshop for product folks who like to learn by doing — organizing a ProductTank, mentoring with Women in Tech, or out on the padel court (no, not pickleball!).

Curiosity and critical thinking are her superpowers — whether she’s partnering on experiments with product squads or saying yes to the weirdest thing on the menu (ask her!). She’s here to help you build the right things, in the right way — and actually enjoy the process.

Maurice McGinley

Maurice started as a technical writer for real time trading systems, but found was easier to redesign the product than explain it — which led to a career in product innovation and a PhD in HCI, and building a public emergency alert system.

Over the past 20+ years, he has worked with companies including Philips, Reuters, Merrill Lynch, and Avast, across sectors from consumer electronics to cybersecurity to climate tech. These days, he gets joy from helping product teams succeed, with a particular focus on effective experimentation.

About Product Evangelist Co.

We get it — you’ve got OKRs to hit, a team to align, and no time for transformation theater. That’s where we come in.

At Product Evangelist Co., we help product teams turn strategy into action through OKRs, Product Discovery, and real-world experimentation — no buzzwords, no BS, no drama.

Founded by longtime product leader Chantal Botana, we coach, train, and co-create with hybrid and remote teams to unlock creativity, make smarter bets, and build things that actually matter to customers and the business.