Objectives & Key Results - Who Does What by How Much? - Live Online Workshop with Martha Malloy and Randy Silver
Write great OKRs to align teams around what really matters: the customer.
Objectives and Key Results (OKRs) are first and foremost a goal-setting framework. They're simple and powerful - but to get the most out of OKRs, you must learn how to write them well.
This class will teach you how to write great OKRs - ones that are customer-centric, inspirational, concrete, and actionable, and that keep the customer at the center of your organization’s efforts.
Why aren’t your OKRs working?
Too often, OKRs become a checkbox activity. They’re disconnected from real work, strategy, and customer outcomes. This course shows you how to shift OKRs from a reporting tool into a powerful driver of change.
What will happen in class?
This workshop is limited to 20 participants, for direct learning through real-time interaction, open discussions, and Q&A. Participants will engage in hands-on exercises to define meaningful OKRs, map customer outcomes, and align goals across teams through shared understanding and prioritization.
Who is this class for?
Leaders who want to align their organizations around customer outcomes
Transformation teams implementing OKR frameworks
HR partners supporting organizational alignment initiatives
Product managers connecting product strategy to business goals
Strategy teams translating vision into actionable objectives
Anyone responsible for aligning work with organizational outcomes
What will you achieve?
✅ Create Customer-Centric Goals
Learn to write OKRs that keep customer outcomes at the center of your organization's efforts
✅ Drive Real Alignment
Transform OKRs from reporting tools into powerful drivers of organizational change
✅ Engage Your Teams
Master techniques to get teams excited about and committed to shared objectives
✅ Measure What Matters
Develop skills to track and evaluate progress towards meaningful outcomes
✅ Implement Immediately
Walk away with practical tools you can use starting Monday morning
Tickets Prices in USD
Schedule
January 20th, 2026
- What are OKRs?
- Creating OKRs - how to write objectives
- Creating OKRs - how to write key results
January 21st, 2026
- What is a customer-centric OKR?
- Write your own OKR
- Different use cases and types of OKRs
- OKRs and Strategy
January 22nd, 2026
- The OKR Cycle
- Benefits and challenges
- Closing discussion / Q&A
Interested in bringing this class in-house to your teams? Get in touch.
Additional Information
What will you learn?
Participants will gain practical tools to begin using OKRs as a powerful strategic tool, including:
✅ What are OKRs?
✅ What are the benefits of using OKRs?
✅ How to create great OKRs?
✅ Why customer centric OKRs are the key to success
✅ How to track and evaluate progress towards your OKRs?
What makes this training different?
Unlike traditional product courses that focus on frameworks in isolation, this workshop follows the approach pioneered by Jeff Gothelf and Josh Seiden. Josh and Jeff are world-renowned thought leaders in the space of product management, product discovery and OKRs. They're the authors of Who does what by how much? A practical guide to customer-centric OKRs which serves as the basis for this course as well as other best-sellers like Lean UX and Sense & Respond.
🎯 Outcome-Focused
Every technique ties directly to business and user outcomes
🔄 Iteration-Based
Practice rapid experimentation and learning loops
👥 Collaborative
Designed for cross-functional teams, not individual contributors
🛠️ Immediately Actionable
Tools you can implement within your current processes
📊 Evidence-Driven
Learn to measure what matters and make data-informed decisions
What's included?
🖥️ Live sessions
Learn directly from certified trainers in real-time, interactive workshops with hands-on practice.
👥 Community of peers
Connect with like-minded product professionals and stay accountable through shared learning experiences.
🎓 Certificate of completion
Wear it proudly on your LinkedIn, website, or digital resume and let your network know you’re investing in the skills that drive real impact.
Who are the certified trainers?
Martha Malloy is a Product Discovery Coach transforming how teams uncover and deliver customer value. As founder of Product Bets & Jams and a Certified Training Partner with Sense & Respond Learning, she helps product teams adopt evidence-guided discovery practices that result in smarter product bets and market success.
With leadership expertise spanning product management, design, and research, Martha has guided teams from scrappy startups to Fortune 500s in building software and hardware products. She specializes in both structured training workshops and hands-on embedded coaching that bridges the gap between strategy and execution.
On the side, Martha is also a startup advisor and angel investor. When she's not coaching product teams, you'll find her mentoring ambitious women founders, building prototypes for fun in Bolt and Lovable with her daughter and definitely listening to a podcast (including Randy's show!).
You can learn more about Martha here.
Randy Silver is a Leadership & Product Coach, Consultant and Community Builder. He enables leaders and organizations to ensure that they’re working on the right things, with the right people, using an approach that works for them - delivering more value, faster.
He’s held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events.
Randy is the co-host & founder of The Product Experience podcast, and runs communities for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
You can learn more about Randy here.
About Product Bets & Jams
Your product team has the talent. What they need is expert guidance to turn customer insights into winning bets.
At PB&J, we level up how teams tackle product discovery, rapid experimentation and OKRs — creating discovery powerhouses that consistently ship products customers genuinely love.
Through training and hands-on coaching, Martha Malloy helps teams master discovery learning loops, harness AI to accelerate research, and make confident product decisions that drive business growth.
You can learn more about Product Bets & Jams here.
About Out of Owls
Your teams have one job: They need to deliver the things that drive value, in a way that generates profit.
If they don’t have what they need - the capability, the culture, the structure, or the direction - then you’re wasting your most valuable resource: time.
Out of Owls is Randy Silver & friends. We help you build a culture of speed and collaboration, setting you up for success, via Expert coaching, practical training, & hands-on facilitation.
You can learn more about Out of Owls here.
What do past participants say?
Ready to transform how your organization sets and achieves goals?
Stop letting OKRs become just another checkbox activity. Join Martha and Randy for this practical workshop that will change how your teams approach goal setting and customer alignment.
Buy your tickets now!