Objectives & Key Results - Who Does What by How Much? - Live Online Workshop with Jon Urdal
Write great OKRs to align teams around what really matters: the customer.
Objectives and Key Results, (OKRs) are first and foremost a goal-setting framework. They are simple and powerful, but to get the most out of OKRs, you must learn how to write them well. Great OKRs are customer-centric, inspirational, concrete, and actionable. This class teaches how to write great OKRs that achieve all of that, and that keep the customer at the center of your organization’s efforts.
Why aren’t your OKRs working?
Too often, OKRs become a checkbox activity. They’re disconnected from real work, strategy, and customer outcomes. This course shows you how to shift OKRs from a reporting tool into a powerful driver of change.
What will happen in class?
This workshop is limited to 20 participants for direct learning through real-time interaction, open discussions, and Q&A. Participants will engage in hands-on exercises to define meaningful OKRs, map customer outcomes, and align goals across teams through shared understanding and prioritization.
Who is this class for?
Leaders who want to align their organizations around customer outcomes
Transformation teams implementing OKR frameworks
HR partners supporting organizational alignment initiatives
Product managers connecting product strategy to business goals
Strategy teams translating vision into actionable objectives
Anyone responsible for aligning work with organizational outcomes
What will you achieve?
✅ Create Customer-Centric Goals
Learn to write OKRs that keep customer outcomes at the center of your organization's efforts
✅ Drive Real Alignment
Transform OKRs from reporting tools into powerful drivers of organizational change
✅ Engage Your Teams
Master techniques to get teams excited about and committed to shared objectives
✅ Measure What Matters
Develop skills to track and evaluate progress towards meaningful outcomes
✅ Implement Immediately
Walk away with practical tools you can use starting Monday morning
Tickets
Interested in bringing this class in-house to your teams? Get in touch.
Additional Information
What will you learn?
Participants will gain practical tools to begin using OKRs as a powerful strategic tool, including:
✅ What are OKRs?
✅ What are the benefits of using OKRs?
✅ How to create great OKRs?
✅ Why customer centric OKRs are the key to success
✅ How to track and evaluate progress towards your OKRs?
What makes this training different?
Unlike traditional product courses that focus on frameworks in isolation, this workshop follows the approach pioneered by Jeff Gothelf and Josh Seiden. Josh and Jeff are world-renowned thought leaders in the space of product management, product discovery and OKRs. They're the authors of Who does what by how much? A practical guide to customer-centric OKRs which serves as the basis for this course as well as other best-sellers like Lean UX and Sense & Respond.
🎯 Outcome-Focused
Every technique ties directly to business and user outcomes
🔄 Iteration-Based
Practice rapid experimentation and learning loops
👥 Collaborative
Designed for cross-functional teams, not individual contributors
🛠️ Immediately Actionable
Tools you can implement within your current processes
📊 Evidence-Driven
Learn to measure what matters and make data-informed decisions
What's included?
🖥️ Live sessions
Learn directly from certified trainers in real-time, interactive workshops with hands-on practice.
👥 Community of peers
Connect with like-minded product professionals and stay accountable through shared learning experiences.
🎓 Certificate of completion
Wear it proudly on your LinkedIn, website, or digital resume and let your network know you’re investing in the skills that drive real impact.
Who is the certified trainer?
Founder and Lean-Agile strategist at LeanOnU AS.
Over 20 years, Jon has successfully built high-performing, improvement-driven cultures across leading Scandinavian organizations — rooted in Lean thinking, agility, and customer-centricity.
Earlier in his career, he also founded and grew technology companies in Sweden and Norway, leveraging state-of-the-art information solutions to drive innovation and business success.
With a background in engineering and computer science, Jon combines strategic leadership with hands-on expertise in Lean-Agile practices, product discovery, project management, workflow optimization, and systematic problem solving.
A key part of his work is developing leaders who combine servant leadership with a relentless focus on ambitious goals, value creation, and continuous improvement.
Today, Jon helps organizations achieve operational excellence, sustainable growth, and resilient, learning-driven teams — through Lean-Agile culture building, leadership coaching, and strategy deployment.
Driven by one mission: empowering people and organizations to continuously improve, create lasting value, and thrive.
You can learn more about Jon Urdal here.
About LeanOnU
LeanOnU AS, founded in 2016 and led by Jon Urdal, supports organizations in developing agile, learning-oriented, and high-performing teams. With a background as a senior executive in companies such as Schibsted, Egmont, and Peterson, Jon brings hands-on experience in leading transformation processes that strengthen both customer value and employee well-being.
Through an active and tailored way of working — combining training, coaching, workshops, and hybrid learning — LeanOnU builds skills and a sense of mastery directly into everyday work. This creates real, lasting improvement.
LeanOnU is among the few who integrate Lean and Agile thinking at both executive leadership level and in practical team collaboration — with a focus on rapid value creation, optimal flow, and measurable customer impact.
What we offer:
We join you on the journey — working directly with clients to build a culture of continuous improvement in practice.
Customized courses and workshops — in person, online, or in-house — including topics such as:
* Agile leadership
* Systematic problem solving
* Efficient workflow and value creation
* Using OKRs and product discovery for goal-driven product development
* Designing and running effective workshops
You can learn more about LeanOnU here.
What do past participants say?
Ready to transform how your organization sets and achieves goals?
Stop letting OKRs become just another checkbox activity. Join Jon for this practical workshop that will change how your teams approach goal setting and customer alignment.