Objectives & Key Results - Foundations for B2B Organizations - Live Online Workshop with Chantal Botana & Maurice McGinley
Write better OKRs to align your teams around what really matters — your customers and your business goals.
Objectives and Key Results (OKRs) are more than a planning exercise — they’re a powerful way to connect company strategy to execution. When written well, OKRs help cross-functional teams stay focused on what drives value for customers and impact for the business.
In B2B organizations, that means breaking down silos, clarifying priorities, and ensuring every team — from product to sales to operations — understands how their work contributes to shared outcomes.
This hands-on course shows you how to write high-quality, customer-centric OKRs that engage your teams and drive meaningful results.
Every case study and example is pulled from real B2B contexts — so you won’t waste time translating consumer use cases into your world. You'll learn how to apply OKRs directly to the complexity of your own business.
Why do OKRs fail in B2B organizations?
Too often, OKRs become disconnected from day-to-day work or are treated as performance metrics rather than strategic tools. In large or distributed teams, it’s especially easy for OKRs to devolve into vague statements or low-value outputs.
This course helps B2B organizations transform OKRs from a checkbox activity into a cohesive operating system for strategic alignment, customer impact, and team focus.
What to expect from the session?
This workshop is limited to 20 participants for direct learning through real-time interaction, open discussions, and Q&A. Through real-world exercises, participants will:
* Practice writing Objectives and Key Results using real B2B business challenges
* Map desired customer behaviors to measurable business impact
* Align OKRs across departments to uncover dependencies and overlaps
* Learn how to drive better conversations — not just better metrics
Who is this course for?
This course is designed for B2B organizations navigating complexity, scale, or transformation — including:
* Cross-functional teams involved in quarterly or annual planning
* Product, Design, and Engineering Leaders
* Strategy, Operations, or Transformation teams
* HR and People Partners working on strategic goal-setting
* Go-to-Market and Customer Success Leaders
What will you learn?
You’ll walk away with a clear understanding of how to:
✅ Use OKRs as a strategic alignment tool — not just a reporting mechanism
✅ Write clear, actionable OKRs that are tied to customer value
✅ Avoid common anti-patterns like output-driven Key Results or misaligned goal cascades
✅ Map business and customer outcomes across multiple teams
✅ Foster alignment, focus, and shared ownership in cross-functional environments
Tickets Prices in USD
Schedule
September 24th, 2025
- What are OKRs?
- Writing Objectives
- Writing Key Results
September 25th, 2025
- Write Your Own OKRs
- Q&A / Ask Us Anything
Interested in bringing this class in-house to your teams? Get in touch.
Additional Information
What will you achieve?
✅ Create Customer-Centric Goals
Learn to write OKRs that keep customer outcomes at the center of your organization's efforts
✅ Drive Real Alignment
Transform OKRs from reporting tools into powerful drivers of organizational change
✅ Engage Your Teams
Master techniques to get teams excited about and committed to shared objectives
✅ Measure What Matters
Develop skills to track and evaluate progress towards meaningful outcomes
✅ Implement Immediately
Walk away with practical tools you can use starting Monday morning
What makes this training different?
Unlike traditional product courses that focus on frameworks in isolation, this workshop follows the approach pioneered by Jeff Gothelf and Josh Seiden. Josh and Jeff are world-renowned thought leaders in the space of product management, product discovery and OKRs. They're the authors of Who does what by how much? A practical guide to customer-centric OKRs which serves as the basis for this course as well as other best-sellers like Lean UX and Sense & Respond.
🎯 Outcome-Focused
Every technique ties directly to business and user outcomes
🔄 Iteration-Based
Practice rapid experimentation and learning loops
👥 Collaborative
Designed for cross-functional teams, not individual contributors
🛠️ Immediately Actionable
Tools you can implement within your current processes
📊 Evidence-Driven
Learn to measure what matters and make data-informed decisions
What's included?
🖥️ Live sessions
Learn directly from certified trainers in real-time, interactive workshops with hands-on practice.
👥 Community of peers
Connect with like-minded product professionals and stay accountable through shared learning experiences.
🎓 Certificate of completion
Wear it proudly on your LinkedIn, website, or digital resume and let your network know you’re investing in the skills that drive real impact.
Who are the certified trainers?
Chantal Botana is a product coach and founder of Product Evangelist Co. She helps teams ditch the transformation theater and make Product Discovery a natural, drama-free part of how they work. She also trains and coaches teams on OKRs, helping them connect strategy to experiments so they can learn faster, focus better, and deliver what truly moves the needle.
With over 20 years in product — from scrappy startups to scale-ups and global giants like IBM, Samsung, and The Weather Channel — she blends agile, lean, and design thinking with real-world experience to drive outcomes that matter. (She’s even helped grow a mythical unicorn 🦄.)
Originally from Boston and raised between DC and NYC, Chantal has worked across the US, UK, and Europe. When she’s not coaching teams or exploring new places, you’ll find her co-hosting the Product Experiment Garage — a hands-on workshop for product folks who like to learn by doing — organizing a ProductTank, mentoring with Women in Tech, or out on the padel court (no, not pickleball!).
Curiosity and critical thinking are her superpowers — whether she’s partnering on experiments with product squads or saying yes to the weirdest thing on the menu (ask her!). She’s here to help you build the right things, in the right way — and actually enjoy the process.
You can learn more about Chantal Botana here.
Maurice started as a technical writer for real time trading systems, but found was easier to redesign the product than explain it — which led to a career in product innovation and a PhD in HCI, and building a public emergency alert system.
Over the past 20+ years, he has worked with companies including Philips, Reuters, Merrill Lynch, and Avast, across sectors from consumer electronics to cybersecurity to climate tech. These days, he gets joy from helping product teams succeed, with a particular focus on effective experimentation.
You can learn more about Maurice McGinley here.
About Product Evangelist Co.
We get it — you’ve got OKRs to hit, a team to align, and no time for transformation theater. That’s where we come in.
At Product Evangelist Co., we help product teams turn strategy into action through OKRs, Product Discovery, and real-world experimentation — no buzzwords, no BS, no drama.
Founded by longtime product leader Chantal Botana, we coach, train, and co-create with hybrid and remote teams to unlock creativity, make smarter bets, and build things that actually matter to customers and the business.
You can learn more about Product Evangelist Co. here.
What do past participants say?
Ready to transform how your organization sets and achieves goals?
Stop letting OKRs become just another checkbox activity. Join Chantal and Maurice for this practical workshop that will change how your teams approach goal setting and customer alignment.
🎉 Bundle Discount Available
Get 30% off when you purchase one of our workshop bundles:
OKRs for B2B Organizations ($840) + Product Discovery for B2B Teams ($1,680) - 30% = USD $1,764.
That's like two courses for the price of one!