Process Discovery for Transformation Teams - Live Online Workshop with Chantal Botana and Maurice McGinley
De-risk big change by discovering the right problems to solve — before you commit.
Large-scale transformations — whether digital, agile, operational, or cultural — are full of unknowns. Leaders often roll out new processes, structures, or tools without testing their assumptions, only to find resistance, disruption, or limited adoption.
This course teaches transformation teams how to apply Product Discovery principles to process and organizational change, so you can experiment, learn, and adapt before implementing wide-scale changes.
Why do transformations stall or fail?
It’s not enough to have a bold vision. Even the best-intentioned transformations can fail when they:
✓ Don’t account for how change impacts different teams
✓ Rely on assumptions about what will work in practice
✓ Roll out too much, too fast, without testing feasibility or adoption
✓ Confuse activity with progress
This course helps you uncover what really drives or blocks change, so you can design interventions that stick — with less risk and more buy-in.
What makes this course different?
While the principles come from Product Discovery, the application is tailored to the messy reality of organizational change. Every example, case study, and exercise is drawn from real transformation contexts, such as:
✓ Rolling out a new product operating model
✓ Shifting from project to product funding
✓ Implementing agile or hybrid delivery models at scale
✓ Redesigning cross-functional collaboration workflows
✓ Introducing new decision-making frameworks or governance
What will happen in class?
This workshop is limited to 20 participants for direct learning from certified trainers through real-time interaction, open discussions, and Q&A. Through a series of hands-on activities, discussions, and group work, your team will take a transformation challenge from vision to tested solution — keeping both the people impacted and the strategic goals at the center.
📚 Before each class: Watch a short pre-recorded video lecture introducing the week’s topic
📚 During class: Review the concepts and practice with lightweight, low-investment tools to declare and test product assumptions
📚 Breakouts: Work in cross-functional groups simulating real-world collaboration to solve for customer needs and business priorities
📚 Share-backs: Present your thinking to the group to build alignment and challenge assumptions
📚 Between sessions: Refine your work, watch the next set of videos, and (if possible) run a small-scale experiment
This is not a lecture-heavy course. Almost all the “talking at you” happens in the pre-class videos, leaving live time for discussion, debate, and activity.
Who is this workshop for?
Ideal for anyone driving or enabling transformation initiatives, including:
Transformation leaders and program managers
HR and People partners
Strategy and operations leaders
PMO teams
Agile coaches and change agents
Product, design, and engineering leaders involved in operating model shifts
Cross-functional teams tasked with process improvement
What will you learn?
Every participant will leave with a practical toolkit for applying discovery principles to transformation work, including how to:
✅ Integrate discovery into transformation and change programs
✅ Write testable change hypotheses
✅ Conduct stakeholder and end-user research to uncover hidden barriers
✅ Facilitate workshops that surface risks and align on priorities
✅ Use Lean UX tools (e.g., Lean Product Canvas) for process experiments
✅ Align leadership and teams around evidence-based change decisions
Outcome
Your transformation teams leave with a repeatable discovery approach for change — helping you move from vision to impact faster, with fewer missteps, and stronger adoption across the organization.
Format & Schedule
This cohort-based class takes place over 4 weeks. Each class is 2 hours long and delivered live, online via Zoom.
Tickets Prices in USD
Schedule
October 27th, 2025
- Intro to Core Discovery Concepts
- Lean Product Canvas
- Business Problem Statements
November 3rd, 2025
- Interviewing
- Business Outcomes
November 10th, 2025
- Proto-personas
- Brainstorm solutions
- Write Hypotheses
- Define your big risks
- Design Experiments
November 17th, 2025
- Synthesizing Research
- Putting It All Together
- Q&A / Ask Us Anything
Interested in bringing this class in-house to your teams? Email Chantal Botana directly at chantal@productevangelist.co
Additional Information
What will you achieve?
✅ Reduce Failure Rate
Learn to validate assumptions before building, dramatically reducing wasted development cycles
✅ Accelerate Time to Value
Master discovery techniques that integrate seamlessly with your existing agile workflows
✅ Make Evidence-Based Decisions
Replace gut feelings and opinions with customer insights and measurable hypotheses
✅ Align Cross-Functional Teams
Get your entire team—product, design, engineering, and stakeholders—working toward shared outcomes
✅ Implement Tools Immediately
Walk away with a proven discovery toolkit you can use starting Monday morning
What makes this training different?
Unlike traditional product courses that focus on frameworks in isolation, this workshop follows the approach pioneered by Jeff Gothelf and Josh Seiden:
🎯 Outcome-Focused
Every technique ties directly to business and user outcomes
🔄 Iteration-Based
Practice rapid experimentation and learning loops
👥 Collaborative
Designed for cross-functional teams, not individual contributors
🛠️ Immediately Actionable
Tools you can implement within your current processes
📊 Evidence-Driven
Learn to measure what matters and make data-informed decisions
What's included?
🖥️ Live sessions
Learn directly from certified trainers in real-time, interactive workshops with hands-on practice.
👥 Community of peers
Connect with like-minded product professionals and stay accountable through shared learning experiences.
🎓 Certificate of completion
Wear it proudly on your LinkedIn, website, or digital resume and let your network know you’re investing in the skills that drive real impact.
Who are the certified trainers?
Chantal Botana is a product coach and founder of Product Evangelist Co. She helps teams ditch the transformation theater and make Product Discovery a natural, drama-free part of how they work. She also trains and coaches teams on OKRs, helping them connect strategy to experiments so they can learn faster, focus better, and deliver what truly moves the needle.
With over 20 years in product — from scrappy startups to scale-ups and global giants like IBM, Samsung, and The Weather Channel — she blends agile, lean, and design thinking with real-world experience to drive outcomes that matter. (She’s even helped grow a mythical unicorn 🦄.)
Originally from Boston and raised between DC and NYC, Chantal has worked across the US, UK, and Europe. When she’s not coaching teams or exploring new places, you’ll find her co-hosting the Product Experiment Garage — a hands-on workshop for product folks who like to learn by doing — organizing a ProductTank, mentoring with Women in Tech, or out on the padel court (no, not pickleball!).
Curiosity and critical thinking are her superpowers — whether she’s partnering on experiments with product squads or saying yes to the weirdest thing on the menu (ask her!). She’s here to help you build the right things, in the right way — and actually enjoy the process.
You can learn more about Chantal Botana here.
Maurice started as a technical writer for real time trading systems, but found was easier to redesign the product than explain it — which led to a career in product innovation and a PhD in HCI, and building a public emergency alert system.
Over the past 20+ years, he has worked with companies including Philips, Reuters, Merrill Lynch, and Avast, across sectors from consumer electronics to cybersecurity to climate tech. These days, he gets joy from helping product teams succeed, with a particular focus on effective experimentation.
You can learn more about Maurice McGinley here.
About Product Evangelist Co.
We get it — you’ve got OKRs to hit, a team to align, and no time for transformation theater. That’s where we come in.
At Product Evangelist Co., we help product teams turn strategy into action through OKRs, Product Discovery, and real-world experimentation — no buzzwords, no BS, no drama.
Founded by longtime product leader Chantal Botana, we coach, train, and co-create with hybrid and remote teams to unlock creativity, make smarter bets, and build things that actually matter to customers and the business.
You can learn more about Product Evangelist Co. here.
What do past participants say?
Ready to transform your discovery practice?
Stop building process that doesn't stick. Join Chantal and Maurice for this practical workshop that will change how your team approaches risky change.
And since Product Discovery and Transformation are a team sport, the more colleagues you bring, the greater the chance your transformation will be a success.
Thinking about bringing several colleagues? Consider a private cohort. Email Chantal Botana directly at chantal@productevangelist.co or schedule a 20min call here: https://calendly.com/productevangelistco/virtual-coffee.