Bias, Uncovered

One of the most powerful things we can do as people who design great products is to shape the behavior of the people who use our products. To nudge people to make decisions that will make their jobs easier, live healthier, connect with their friends more often. But in order to this well, we must not only help people understand their own biases, but also understand our own.

This interactive, multimedia session will challenge you to uncover the cognitive biases we might not realise we encounter every day, and to unpack what understanding them might mean for the behaviours we design for every day. In particular, we’ll learn about a few examples of three particular cognitive biases in the real world: in restaurants, movies, and yes, digital products as well. Then, we’ll reflect on how these may be relevant to our own user experience research and design processes, and finally, we’ll work through a framework to integrate these cognitive biases into our UX design process so that we can design for positive behavioural change.