SaaS.City 2017 SaaS Pricing Lessons and Frameworks

On average, you spend more time thinking about office furniture than pricing. It’s the latter though that impacts your bottom line. Stop guessing and let Patrick Campbell CEO at Price Intelligently show you how to build a value based pricing framework, leveraged from over 5k SaaS and subscription companies.

Tickets

Additional Information

Time: 1:00pm - 4:00pm

Your mentor is: Patrick Campbell, Co-Founder & CEO at Price Intelligently

Workshop description Pricing is the highest impact growth lever on your business, beating out acquisition or retention based growth by 2-4x. Yet, we spend less than 13 hours in the entire history of our business on our pricing strategy. It’s appalling.

In this workshop, we’re going to go in depth on how you can overcome your pricing deficit to take advantage of pricing’s power. Leveraging data gleaned from over 6k recurring revenue businesses, Patrick Campbell - CEO of Price Intelligently and ProfitWell - walks through how to implement value based pricing within your business, including: - How the recurring revenue market is shifting, boosting pricing’s importance - How to identify key pricing levers within your business - The keys to understanding your quantified buyer personas - Identifying your key value metric (and why it’s so important) - Implementing value based pricing - Setting up your pricing strategy for repeatability

About ProfitWell For forward thinking recurring revenue businesses who value growth, Price Intelligently provides industry standard BI solutions that improve your retention and monetization automatically through unmatched subscription intelligence.

About Price Intelligently Price Intelligently serves over five thousand subscription companies, including B2B companies like Autodesk, Atlassian, and Zuora, and B2C darlings like Meetup, Blue Bottle Coffee, and Lyft.

Price Intelligently’s suite of subscription solutions include: - ProfitWell Metrics - Free, absolutely accurate subscription financial metrics - ProfitWell Retain - The market’s top performer in automatic churn reduction - Price Intelligently’s Monetize - Fully managed monetization intelligence for continual price optimization - ProfitWell Recognized - Big four audited subscription revenue recognition

About Patrick Patrick Campbell is the Co-Founder and CEO of Price Intelligently, the industry standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization and retention strategies. PI is also the maker of ProfitWell, the turnkey solution that powers the subscription metrics for over five thousand SaaS and subscription companies (it’s free and plugs right into your billing system). Prior to Price Intelligently Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.