"Get your pricing right for growth" Workshop
Your pricing strategy is the very centre of your business. Everything you do from your sales and marketing to your product and customer support works to either drive someone to a purchasing decision or to justify the price you’re charging.
Yeah - it’s that important. Still don’t believe me?
Well look think about this then - data shows that pricing has the highest impact on your bottom line, impacting your growth 2-4x as much as things like acquisition and retention.
Let’s face it though - you probably guessed or argued amongst your team and just put something out there that didn’t have a lot of data to back it up. This means you’re missing out on substantial revenue and growth.
To help you turn this around, Patrick Campbell of Price Intelligently, is running a one off workshop on how you can get your pricing right for hyper growth. He’s seen inside more SaaS and software companies from a financial perspective than anyone else on the planet, working on the pricing for companies like Atlassian, Autodesk, New Relic, and hundreds more. He’s essentially the SaaS pricing person, and thinks about pricing more than all of us combined.
Specifically, he’ll be working through the pricing framework that he’s used and taught to his customers to create millions of dollars in growth utilizing what’s known as value based pricing. This means you’ll not only get your pricing all ship shape in the short term, but you’ll also understand how you implement a repeatable framework to keep your pricing in check as your business evolves.
Ultimate workshop goal: Learn and build a framework for getting your pricing strategy right and primed for growth.
You will learn:
- What mistakes you’re making with your pricing and how to exploit these opportunities
- How to quantify your buyer personas
- How to setup a testing framework to collect the right price elasticity and feature data from your customers to guide your pricing strategy
- How to utilize your buyer personas and customer data for an optimal pricing strategy
- How to implement a value based pricing process into your business
- How to compound your SaaS revenue growth through a value metric
Tickets
Additional Information
Workshop Agenda
- 09:00AM to 09:15AM Introductions; Agenda and Expectation Settings
- 09:15AM to 09:45AM Pricing 101: Its impact on your business and the importance of buyer personas
- 09:45AM to 10:00AM BREAKOUT #1: Completing the first draft of your quantified buyer personas
- 10:00am to 10:30AM Collecting the right data: Overview of experimental design, data collection models, and proper surveys
- 10:30am to 10:45AM Break#1
- 10:45am to 11:15am BREAKOUT #2: Setting up your experimental design for pricing
- 11:15am to 11:30am Battle testing our experimental designs
- 11:30am to 12:00pm Putting your data into practice, value metrics, and market pricing trends
- 12:00pm to 12:15pm Break #2
- 12:15pm to 13:00pm Q&A and individual audits
Patrick Campbell
Patrick’s Bio
Patrick Campbell is the Co-founder and CEO of Price Intelligently, the team and software behind some of the biggest and best SaaS pricing strategy out there from companies like New Relic and Autodesk to Wistia and Litmus. PI is also the maker of ProfitWell, which is free financial metrics for subscription businesses. Prior to Price Intelligently Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
Here is an example of one of Patrick's talks:
A SaaScribe Media LTD & Price Inteligently Production
SaaScribe
The word from the SaaS Startup Community @SaaScribe
Price Inteligently
