Technical On-Page SEO (Advanced) training - LONDON 23rd June 2023

Technical SEO is arguably one of the most important areas to master when creating or managing a website. It can provide a solid foundation for other types of SEO activity, and even then, it requires regular attention to ensure everything is working as it should be, and in-line with best practices.

Course Content

You’ll learn about a huge range of techniques for making your website work as hard as it can do for you, including how to boost page speed, the insights you can gain and implement from analysing server log files, and how to make sure you’re covered in a mobile-first world.

Course Structure

This course is going to be split into four distinct sections, with each focusing on a specific theme. We’ll start with some of the more basic topics, such as crawlability and the concept of crawl budget. It’ll be a good solid introduction to the more advanced topics that are introduced in the following sections. The second section is focused on Indexing, Content and Speed, and the third will investigate more advanced technical topics, such as the potential of python, carrying out a server log file analysis and details of useful HTTP headers. We’ll then finish the course with the fourth and final section, that’ll look into international SEO, schema, HTTPS and a number of other more advanced topics.

What you’ll gain from this course Participants can expect to walk away with a more in-depth understanding of the importance of technical SEO, and how a solid technical foundation can get you on the right path to success. You’ll also be able to more confidently talk about and feel comfortable with the technical aspects of SEO.

Your trainer:

Tom Pool, Technical SEO Director, Blue Array

Tom is Technical SEO Director at Blue Array, the UK’s largest pure-play SEO agency. He’s a regular on the SEO speaking circuit as well as running training sessions on various SEO topics. He also won the UK Young Search Professional of the Year 2019.