Link Building & Outreach (Advanced) training - LONDON 23rd June 2023

Course introduction

This end-to-end Link Building and Outreach course will help you discover what link building is, and why it’s important.

You’ll learn how to gain coverage across the link spectrum, from major publications through to editorials. And this will enable you to build a solid and diverse backlink profile—something that every quality website should have.

But it’s not just about the how. You will also learn why you should build links; the motivations and justifications, the value of your results and how to communicate this value to stakeholders.

Combining a mixture of theory (video classes, anecdotes and case studies) and practical work (assignments and templates to apply to your own websites) you’ll explore a range of different approaches to link building, from how to make the most of basic tools to adopting advanced techniques. Link building is an ever-evolving specialism, so keeping up-to-date with the latest developments will ensure that you know how to assess the risks, follow best practices and—most importantly—get results.

Course structure and content

The course covers the end-to-end process for building a variety of link types, exploring the following topics:

Session 1: Introduction to link building

• The importance of links
• ROI and the business case
• History of link building
• Link theory and analysis
• Link quality standards

Session 2: System setup & workflow

• Skill sets and team
• Toolset and data sources
• Project management and processes
• The outreach audit
• Prospecting, pitching, publishing
• Tracking & reporting

Session 3: Fundamental Tactics

• Pitching & negotiating
• Content production
• Foundational links
• Outreach tactics

Session 4: Advanced Tactics

• PR tactics
• Creative asset tactics
• Detox, defence and penalties
• Future proofing

By the end of this course, you’ll know how to:

• Build links that are safe and future-proof.
• Project manage link campaigns to ensure consistent ROI with templates and workflows.
• Perfect your outreach value proposition.
• Improve your pitching skills—to journalists, editors, bloggers and webmasters.
• Scale your work and build an outreach team.
• Use link building software to advance your brand and business.

Your trainer:

Gareth Simpson, Founder, Seeker Digital

Gareth Simpson, founder of Bristol-based digital marketing agency Seeker, has over 15 years’ experience in technical SEO and advanced link building. Defining strategy, systems design and SEO for global brands—and some of the highest ranking websites in the world—Gareth is highly respected within the industry and regularly delivers training and talks all over the world. He has been a guest speaker at events including BrightonSEO and TechSEO Boost (Boston).