Conversion Rate Optimisation training - LONDON 10th June 2022

This course will give you the skills to identify where on your website the biggest opportunities to improve conversion can be found. It will enable you to diagnose precisely what needs to be improved, and how to do it. You’ll then learn how to test your ideas to find guaranteed uplift in your site’s performance.

Course content:

• Website analytics – reviewing the right reports and extracting the most useful insights, without wasting time
• Calculating site leakage and opportunity size – understanding where to focus your efforts to get the greatest returns for your investment
• Site surveys – running them on your site in a way that gets the best responses, using the most proficient tools
• User testing – learning the pros and cons of each method, how to choose which you should use and when, and how to run sessions the right way
• Heatmap analysis – appreciating what you can and can’t learn from heatmaps, as well as a review of some of the best tools
• Heuristic assessment – applying UX and behavioural science knowledge to generate strong test ideas for your website
• Persuasive design – creating page designs that utilise persuasive psychology and generate conversions.
• Hypothesis creation – transforming raw ideas into solid hypothesis ready for testing
• Creating and running an A/B testing plan – properly prioritising, running and refining a solid test plan to deliver the greatest results
• Interpreting results and reporting impact – knowing when a test is complete and how to share results the most effective way to get continued engagement in your CRO programme.

You’ll end the day with a solid plan of action and lots of optimisation ideas you can apply right away.

Your trainer:

Duncan Heath

Duncan is a digital marketing trainer, conference speaker, author and consultant, specialising in the subjects of UX and conversion rate optimisation. He’s helped build optimisation programmes for international brands such as The Open University, Vodafone Australia and John Lewis Finance. He believes that good UX and CRO is pretty simple – understand your audience, test with a robust methodology and challenge your presumptions and ego every step of the way.