Beginners SEO training - LONDON 24th November 2023

This course has been specifically created for anyone new to working in digital marketing or aiming to improve the SEO for their own organisation’s website. By the end of this session you will be able to have a hands on basic understanding of how search engines work and the basic tactics to improve the organic performance of a website in the most important search engine results pages.

Course Content

Introduction to SEO

• What is SEO
• Why are Rankings important?
• How do Search Engines Work?
• How do people search online?
• Key SEO Ranking Factors
• Common SEO Obstacles

Technical SEO

• Your domain name
• URLs
• Crawling your site
• HTTP Response codes
• Sitemap
• Controlling the Crawl
• Duplicate Content & Cannibalisation
• Schema
• Page Speed
• Google Search Console

Do your own Audit

• Put all the technical information into practice by running an technical audit on your own website during the training.

Conducting Research

• Keyword Research
• Audience Research
• Competitor Research

Content SEO

• On Page elements
• On Page Content
• E E A T
• Optimize for Keywords or Topics?
• Images & Video Optimisation
• YMYL
• AI Content

UX & SEO

• Introduction to links
• Internal Links
• Menus
• Category Pages
• Landing Page

Off Site SEO

• External Links
• How to get Backlinks
• How to create linkable content
• How to do a Backlink Audit
• Let’s check your backlinks

Monitor Rankings

• Introduction to monitoring
• Misconceptions
• What if my rankings drop?
• Issues to check

You will need to bring your laptop to the training to get the most out of the course.

Your trainer - Adam Lee

Adam has worked in Marketing for 18 years with a specialist focus on Digital for the last 15.

He worked as an SEO analyst at the leading SEO agency in the UK on some of the biggest SEO accounts in the country, before moving to a London agency to become Head of SEO.In 2009 Adam setup his own Digital Agency focused on SEO, PPC, Social, CRO and User Experience.

He’s worked for big brands such as GiffGaff, Claims Direct, Virgin Holidays and many more, winning the CIM Marketing Excellence award in 2019.He is also the CTO of Mozillion, a new mobile phone marketplace.