Beginners SEO training - LONDON 25th November 2022

This course has been specifically created for anyone new to working in digital marketing or aiming to improve the SEO for their own organisation’s website. By the end of this session you will be able to have a hands on basic understanding of how search engines work and the basic tactics to improve the organic performance of a website in the most important search engine results pages.

Course Content

What is SEO?

  • Introduction to SEO
  • How do Search Engines work?
  • How do people search online
  • Key elements of SEO
  • Common obstacles

Technical SEO

  • URL structure
  • Crawling your site
  • HTTP Response codes
  • Sitemap.xml
  • Robots.txt
  • Robots Meta Tags
  • Canonical Tags
  • Page Speed (Core Web Vitals)

Content SEO

  • Keyword Research
  • Keyword Intent
  • On page elements (Titles, Meta Descriptions, Headings…)
  • On page content
  • Topical Analysis
  • Rich Snippets
  • Images & Videos

Links and Off Site SEO

  • Internal links
  • External links
  • Mega Menus
  • How to get links from other websites
  • How to produce linkable content
  • Good links vs Toxic links
  • Reviewing your backlink profile
  • Disavow links

Other SEO Areas

Introduction to International SEO Introduction to Local SEO Introduction to Mobile SEOHow to resolve Google Penalties My rankings are dropping, why? Monitor Rankings Misconceptions about rankingsHow SEO is related to other Digital Marketing areas Creating an SEO strategy Q&A

Your trainer - Adam Lee

Adam has worked in Marketing for 18 years with a specialist focus on Digital for the last 15.

He worked as an SEO analyst at the leading SEO agency in the UK on some of the biggest SEO accounts in the country, before moving to a London agency to become Head of SEO.In 2009 Adam setup his own Digital Agency focused on SEO, PPC, Social, CRO and User Experience.

He’s worked for big brands such as GiffGaff, Claims Direct, Virgin Holidays and many more, winning the CIM Marketing Excellence award in 2019.He is also the CTO of Mozillion, a new mobile phone marketplace.

Tickets

Additional Information

Arrive at 9.30am for a 10am start. The training will finish at approx 4.30pm