CMO Sessions | The evolving role of the CMO

A look at how the CMO role has expanded in recent years, to become the focal point for growth and revenue generation in the organisation. The skills now required for a successful CMO go far beyond the traditional media, brand & creative expertise, with modern CMOs required to take key decisions on MarTech adoption, while having a much more developed understanding of commercial levers and ROI. Additionally, we look at the average tenure of the CMO compared to other C Suite positions, and examine why some CMOs leave organisations prematurely whilst others remain in place for a full career.