Designing your Museum’s YouTube Strategy

Every museum has one: a YouTube channel. In general, these channels are often used as an archive for all sorts of video content, mainly marketing videos focussed on getting people to your museum. But how can you truly transfer meaningful museum experiences to this medium? And what can your institution learn from the succes of tutorials & video essays, two of the most popular YouTube genres out there?

In this workshop Wouter van der Horst, former Educator Digital Learning at the Rijksmuseum and founder of We Share Culture, will take you on a deep dive into YouTube by focusing on the Rijksmuseum’s two new YouTube Channels and other inspiring examples.

After learning from these successful YouTube Strategies, Wouter will help you to outline and conceptualize your own institution’s YouTube Strategy.

Workshop duration : Roughly 3 hours

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