The Lean Startup: 10 Years Wiser

Given that it's been 10 years since The Lean Startup by Eric Ries has been published, now feels like a good moment to pause and reflect.



April 29th, 2021

5:00pm – 6:30pm CEST
General Admission

Additional Information

The Lean Startup: 10 Years Wiser

Lean Startup is a methodology for developing businesses through a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.

Besides bringing us jargon like pivoting and minimum viable product, perhaps its biggest contribution was marrying different development mindsets into one (product, business, customer), ultimately striving to create businesses based on real (versus perceived) customer demand.

We’ve invited some of the most respected Lean Startup practitioners to discuss how their practice evolved over time:

  • Tristan Kromer is an innovation coach and founder of Kromatic, who works with innovation teams and leaders to create amazing products and build startup ecosystems.

  • Esther Gons is the co-founder of GroundControl a moonshot management platform, grown out of the startup experience combined with years of corporate experience leading NEXT Amsterdam, an innovation strategy boutique consultancy firm. She is the co-author of the Corporate Startup.

  • Susana Jurado Apruzzese is head of Open Innovation with Academia at Telefónica. Susana has managed and evolved the intrapreneurship program Lean Elephants, and has recently published a book (in Spanish) titled “Lean Startup: a practical application guide for entrepreneurs, intrapreneurs and trainers.”

  • David Rasson is a Centre of Expertise Innovation Lead ING Belgium & The Netherlands. David is a seasoned banker who is part of ING's furniture for more than two decades and got lost in innovation over three years ago. His focus is on working together with startups to create local impact with global scaling potential.

Round-table will be moderated by Bruno Pešec, co-founder of the Norwegian Lean Startup Circle, and a rare innovator who can claim that he's worked on a regulation-defying freight train and an award-winning board game.

The event is organised by Norwegian Lean Startup Circle and will take place online. The event will be held in English. Find all details below.

Join your local Lean Startup community today :)


Thursday, April 29, from 17:00 to 18:30 Oslo time.

Online on Zoom.


17:00 Welcome and introduction to the Norwegian Lean Startup Circle, topic of the day, our great round-table speakers, and our generous sponsors.

17:10 Round-table discussion with Tristan Kromer, Esther Gons, and Susana Jurado Apruzzese, moderated by Bruno Pešec.

17:50 Break.

18:00 Interactive Q&A and discussions in break-out rooms with each speaker moderated by Ove Kvalsvik, José Manuel Redondo Lopera and Bruno Pešec. You are free to choose which discussion you’d like to join.

18:20 Closing


We will officially close by 18:30, but will remain online for those that would like to stay behind to socialize and discuss the latest practices in innovation, entrepreneurship, and Lean Startup.


  • This event will take place online, with the possibility of you being visible.
  • The primary language of the event will be English.
  • Since this is a public event with your registration, you agree to the publication of images and footage online.
  • Event is free but seats are limited. Please if you cannot attend anymore, think about unsubscribing to free up your seat.
  • Event is open to everyone, but is primarily intended for the Norwegian audience.


Norwegian Lean Startup Circle are afterwork events for the local Lean Startup community. We are on a mission to increase Norwegian entrepreneurs & startups and intrapreneurs & corporates awareness and competence on the Lean Startup methodology by:

  • Making them aware of what challenges Lean Startup helps to handle.
  • Giving them a theoretical understanding of the different tools within Lean Startup.
  • Enabling them to use the tools effectively in practice.
  • Empowering them to develop the tools beyond their present state.