NGI Communication Training: Search engine optimisation made simple
SESSION 06: Search engine optimisation made simple
In the digital communication world, if you don’t exist in Search Engines you don’t exist at all. Optimising content for improved referencing is a hyper-complex alchemy, which requires multiple skills ranging from content production to technical fine-tuning. This module lists all possible methods used to improve a website’s referencing, all the while remembering that writing for the Web means writing for humans and algorithms.