NGI Communication Training: Content strategy made simple
SESSION 04: Content strategy made simple
A content strategy is about translating communication goals into a plan that uses content as the primary means of linking your objectives with user needs. This module presents all the disciplines to be mastered and the dozen steps to follow for developing a killer content approach. The training is abundantly illustrated with best practices, which are customised according to the trainees’ identities, while providing many practical tips & tricks.