NGI Communication Training: Communication strategy made simple
SESSION 02: Communication strategy made simple
A communication strategy is the foundation of any communication project. Defining exactly where you want to go and how to get there is the only way to make a communication initiative truly successful. This module presents the basis of a sound strategy, and the essential questions it raises: why (objectives), who (target audiences), what (messages), where (communication channels), when (planning) and how (resources & tools). Of course, it explains how to provide the most relevant answers.