AI in travel: New customer journeys you can implement today

AI is transforming the travel industry – and it already enables new customer journeys that can be implemented today. We continue the Travel Transformation series with an event focused on tangible opportunities for offering customers new experiences that set travel brands apart.

In an impulse talk, Jörg Müller from THE SKILL and Marco Otte-Witte from Mainmatter will showcase concrete approaches: from AI discovery, and AI-first UIs that offer customers dramatically improved experiences, to opening new booking channels for AI agents, and tomorrow's agentic browsing experiences. The focus is not on distant visions but on practical steps that travel companies can take right now to stand out from the competition. A group discussion will follow to explore opportunities and challenges for the industry.

Schedule

• Intro, ca. 5min
• Impulse Talk by Jörg Müller and Marco Otte-Witte, ca. 20min
• Group Discussion, ca. 30min
• Learning and Farewell, ca. 5min

We aim to create a dynamic and collaborative atmosphere where everyone can share their expertise and learn from one another. Whether you’re passionate about overcoming industry hurdles or exploring innovative approaches, your perspective will be a valuable addition to the conversation.