LumaFusion for Content Creators

In this course you’ll learn how to use LumaFusion to create sharp, bespoke, and on-brand videos that stand out on social media. Over eight exciting sessions, you'll be guided through a series of practical workshops that will empower you to use advanced editing and storytelling techniques.

Each workshop is two hours long and features hands-on instruction with Caroline Scott, a media trainer and social media expert who has helped news organizations, marketers and businesses better connect with audiences online. Caroline specializes in smartphone content creation and has trained staff at a range of organizations such as the BBC, RTÉ, Falkland Islands TV and Sky News. She is also a working journalist and has shot and edited video for the BBC, ITV, Thomson Reuters, Associated Press and British Forces Broadcasting Service.

Through lectures, hands-on activity, Q&A, and peer reviews we’ll cover the following topics:

• A dive into the social media landscape in 2021, looking at social content that stands out from the rest. We compare the editing styles and visual techniques, giving delegates an understanding of different types of social content that they can produce in LumaFusion
• A core knowledge base of timeline editing, from complete novice to advanced editing techniques
• Storytelling techniques for producing vertical, landscape and square videos, including how to repurpose content for different frame aspect ratios in time-effective ways
• Cutting sequences, B-Roll, cutaways and interviews for social media audiences
• Adding advanced visual effects and colour correction  to footage using layering in the ‘Colour and Effects’ editor, including use of greenscreen
• Keyframing within the Frame and Fit editor and the Colour and Effects editors
• Creating bespoke title presets and graphic presets for personalised, branded content
• Best techniques for adding subtitles and text on video that stands out on the FB and IG newsfeeds
• Creating YouTube and Facebook video thumbnails on a multi-track timeline with PNG images
• Shooting and editing footage shot with in-camera transitions, popular on vertical video platforms such as TikTok
• Integrating platform editing tools on Instagram and Snapchat into a LumaFusion editing workflow for more creative videos
• Creating polished Instagram Reels using LumaFusion’s range of editing tools
• Exporting advice for publishing on different platforms – saving content to either the camera roll or publishing directly, using different resolutions and formats

This course is for entry level to intermediate video editors looking to push the boundaries of social media content creation. Novice and intermediate video editors will leave the course empowered to create the social video they dream of producing, full of ideas and inspiration!

Required resources needed for classes

• Copy of LumaFusion
• iPhone or iPad
• Zoom Account

COURSE DATES AND TIMES

Monday, 5/10

10:00 AM PT - 12:00 PM PT

Tuesday, 5/11

10:00 AM PT - 12:00 PM PT

Wednesday, 5/12

10:00 AM PT - 12:00 PM PT

Thursday, 5/13

10:00 AM PT - 12:00 PM PT

Friday, 5/14

10:00 AM PT - 12:00 PM PT

Monday, 5/17

10:00 AM PT - 12:00 PM PT

Tuesday, 5/18

10:00 AM PT - 12:00 PM PT

Wednesday, 5/19

10:00 AM PT - 12:00 PM PT