Who it's for
Any product manager or product leader jumping into a role in a platform product. They might be more or less experienced in product in general, but relatively new to multi-sided platform products. They might be either kickstarting the product, or taking an existing platform product to a new chapter. It is particularly aimed at people in pre-product-market fit products.
Key takeaways
In the workshop, you will
- start to think about your business under the specific lens of platforms, and identified your platform’s participants;
- consider your platform’s Core Job and in which aspects is their need unmet by their current solution(s);
- identify the network effects impacting your platform and the role of curation in controlling some of those effects;
- devise tactics you can use to break out of the “chicken and egg” standstill and kickstart the flywheel of positive network effects;
- consolidate what it takes for your platform to be a valuable, usable and feasible product, tackling platform-specific feasibility risks like multihoming and disintermediation;
- use the Platform Business Strategy Canvas to put all of the above together in a structured manner to then play your platform-specific Strengths, Weaknesses, Opportunities and Threats against each other.
You will walk out of the workshop:
- with a basic vision and product strategy for your platform business to kickstart conversations with your team and stakeholders; and
- better equipped to learn more advanced aspects from deeper references, as you execute and iterate your strategy and grow your platform.
Requirements
None!
Whilst not a requirement, you will get the most from the workshop if you read the book The Platform Business Strategy: A Practical Guide for Busy Product Leaders prior to the sessions.
(Book discounts/offers TBD.)
