World Interaction Design Day 2022

World Interaction Design Day (#IxDD) is an annual event where we come together as a united global community to show how interaction design improves the human condition. Our aim is to have a positive, long-lasting impact by facilitating activities that support dialogue and outcomes.

Join us to celebrate the World Interaction Design Day and, together with three fantastic speakers, explore this year's theme of Fundamentals and Perspectives.


18:00 - Doors open

18:30 - 19:00

Claire Acton - Citizen design – how to craft and embed impactful experiences for people

Human centred design is focused on humans, but sometimes in large programmes with multiple forces shaping delivery this focus gets lost. So how can we ensure when we are crafting user experiences and visual identities in complex environments that the richness of this experience is not diluted? Claire will draw on her experience across the public sector to share her insights on how best to craft, drive and embed good design in complex environments. Balancing innovation with legislation and technology challenges, this talk will show you how to turn the dial as we work to modernise our public services for citizens needs. We design for humans, not a screen, and this is what makes service design so interesting.

19:00 - 19:30

Muireann McMahon - ‘(Un)Fitting in’ Inclusion and Accessibility in Design Education

Muireann’s talk will explore how she teaches and researches with inclusion and accessibility to the fore. She will share her experiences from teaching across a number of different educational institutions and how her perspectives on design education have changed and shifted over time.

19:30 - 20:00

Rebecca Walsh - 6 reasons why 'technology first' projects fail

From 6 years on a 'technology first' project

About Claire

Claire is a Director in Deloitte Digital. She is a Senior Experience Designer & Design Strategist specialised in the public sector. Taking a human-centred and design thinking approach, Claire leads her teams to focus on crafting a user experience and a visual design which is intuitive, accessible, and approachable for customers. Claire challenges clients to confront their conventional approaches to service delivery, balancing innovation and best-in-class experience with complex operational and legislative challenges, particularly in the public sector. Claire has experience advising to the highest level of 7 Irish government Departments aswell as internationally in Canada, and the UK and played a lead Design and leadership role as part of the COVID-19 Irish response. Claire spent many years working in the UK public sector as well as designing digital experience for customer with varying abilities.

About Muireann

Muireann is a lecturer on the BSc. Product Design + Technology and researcher with Design Factors in UL’s School of Design. Her work focuses on responsible design with emphasis on how design can contribute towards a positive future for people and planet. She completed her PhD with Loughborough Design School, UK, in 2013 and has previously worked as a Design Lecturer at ArtCentre College of Design, California the Institute of Technology, Carlow (SETU); Unitec Auckland, New Zealand; Bournemouth University, UK and as professional designer in the commercial furniture and interiors industry.

About Rebecca

Rebecca is Design Director and Service Design Lead at Big Motive and a Chartered Mechanical Engineer (IMechE). She holds an MEng (Hons) Aerospace Engineering from Queen’s University Belfast and brings over ten years of experience in user-centred design and service innovation to her role at Big Motive.

Beginning her career in Bombardier Aerospace working exclusively in aerodynamic design, Rebecca joined Bombardier’s innovation team to work on future aircraft design. She also worked with the Department of Finance Innovation Lab as the first Service Designer in the Northern Ireland Civil Service (NICS) working across all regional government departments as well as local Government to promote service design and in particular user-centred design and design for citizens’ needs.

Rebecca is responsible for the delivery of high-quality experience design projects for a range of Big Motive’s clients.


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