Guinness Tour: Exploring the Design Decisions of the Guinness Storehouse

Join us on a tour of the story behind the story of the Guinness Storehouse. The IxDA will be hosting our first ever Experience Tour where we will be taking members on a guided design tour of the Guinness Storehouse.

The Storehouse is a branding project of enormous proportions, it is the most successful attraction in Ireland, receiving 1.5 million visitors last year. On our tour, we will find out about the briefs that informed the original design of the Storehouse and each exhibit that followed. We will see how the mission to embody a brand in a building and an experience is realised and we will hear about the operational design challenges that go into running such a behemoth attraction.

So come join us in July, fill out the form below to register your interest and we will be in touch.