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In this hands-on, fun and interactive 2-day workshop you will learn how the most successful companies take a radically different approach to product development and business growth, leading to products that stay relevant, successful and well-loved for many years.

Who is this event for?

If your product is solving a real problem for a large market, and yet you're experiencing linear growth or even a slow-down, then you should have your cross-functional team - product managers, developers, designers, growth leads, marketeers, managers, and others, attend this workshop. Successful products present new and tough challenges. We've seen too many companies unable to capitalize on their success and fall out of relevance too soon. Don't become a part of this sad statistic.

What you will learn

Using an engaging combination of lecture, hands-on exercises, real-world case studies, and facilitated discussion, you will learn the following:

Day 1 - Maximizing Product Value (Led by Itamar)

• Creating win-win value strategies that tie business goals with customer value
• Understanding and segmenting your market
• Mapping the value people and companies find in your products
• Use North-star and outcome metrics to set goals and measure progress
• Use the GIST (Goals, Ideas, Steps, Tasks) framework to prioritize high-value changes
• Use build-measure-learn loops to validate product ideas
• Align the company around north star and clear goal

Day 2 - Breakout Growth (Led by Sean)

• Understanding and Finding Leverage in Your Value Delivery Engine
• Growth Hacking to Accelerate Value Delivery and Sustainable Growth
• Overcoming Organizational Friction to Cross-Functional Growth
• Unlocking Growth with Effective Onboarding and Activation
• Creating and Optimizing Engagement Loops
• Creating and Optimizing Referral Loops
• Funding Growth with Effective Revenue Loops
• Scaling Profitable Customer Acquisition with Optimized Growth Engine
• Five Step Framework for Unleashing Breakout Growth
• Creating a Company-Wide Culture of Growth and Experimentation

Your Instructors

Sean Ellis
Sean Ellis coined the term "Growth Hacking" and is considered the father of the worldwide Growth Hacking movement. He developed and applied Growth Hacking at companies like Dropbox, Eventbrite, LogMeIn, and Lookout, which led to breakout growth for these companies (all worth billions of dollars today).

​Sean is also co-author of "Hacking Growth", which has been translated into 16 languages, and founder of GrowthHackers.com. He is an experienced entrepreneur and founded Qualaroo (a customer insight company with clients such as Uber, Intuit, Starbucks, Amazon) and served as CEO until its acquisition by a private equity firm.

Today Sean helps companies around the globe accelerate customer and revenue growth through workshops, keynote presentations and select advising roles. His work has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, TechCrunch and on MSNBC.

Itamar Gilad
Itamar Gilad is a product management, strategy and growth coach, speaker, and author. For over 20 years he held senior product management and engineering roles at Google, Microsoft and other companies. At Google Itamar launched Gmail's Tabbed Inbox and lead Gmail's growth team (resulting in 1Bn MAUs). Itamar writes a popular product managements blog and is the creator of a number of product management methodologies including GIST planing and The confidence Tool, used by some of the tech world's most successful companies.

We expect this class to sell out quickly. We’ve also found that cross-functional teams gain the most benefit.

Note : if you prefer to pay via bank transfer, please email info@itamargilad.com