Lean Product Management workshop (Madrid) June 2020

Join ex-Google PM Itamar Gilad to discover how Lean Product Management is transforming the way companies discover and build products. You'll learn how to put to use the modern tools of product management: Strategic tracks, North Star Metric, Value metrics, OKRs, The GIST framework, Idea banks, iterative idea validation, ICE scores, and more. [Update: workshop location has moved to Madrid]


Interested, but unable to attend? Leave your details below and we'll inform you of future workshops (or email info@itamargilad.com)

Event map

Additional Information


In this hands-on, fun and interactive 2-day workshop you will learn the essentials to becoming a modern, highly-effective product manager. Using Lean Product Management principles and tools learned at the workshop, you will leave the class able to define product strategy, identify markets and needs, move fast on execution and validation, and deliver high value products to a large market.

Class language is English. Workshop begins at 9:00 and ends at 17:00 each day.

** if you prefer to pay via bank transfer\, please email info@itamargilad.com

What is Lean Product Management?

Lean product management evolves classic product management with principles taken from lean startup, agile development, design thinking, growth hacking, behavioral economics, and more. We will teach you how to combine these practices to build a robust view of the business problems you are trying to solve and to focus on the most promising solutions using rigorous validation methods to test, learn and bet on the ideas most likely to be winners.

Here’s what you will learn:

Using an engaging combination of lecture, hands-on exercises, videos, real-world case studies, and facilitated discussion, you will learn how to:

  • Think more strategically and create breakthrough product strategies
  • Identify markets and learn how to size them to ensure they are worth pursuing
  • Understand what product market fit actually is and what makes a product fit a market
  • Write good, actionable objectives and key results (OKRs) and how to use them for goal setting
  • Get rid of traditional feature-based roadmaps and create agile product plans that are responsive to emerging business needs
  • Prioritize upcoming work using idea banks (with ICE prioritization)
  • Manage a team and a product to outcomes, not outputs
  • Identify risks and assumptions to solving your business problems
  • Discover products through assessment, fact-finding, tests, experiments and releases (AFTER frameork)
  • Define Minimum Viable Products and explain what they are
  • Design experiments to test your hypotheses
  • Have effective conversations with customers

Workshop Agenda

Day 1 - Strategy, Product Adoption, Metrics

  • Vision, Mission and Product strategy -- What is strategy? -- How to develop a strategy?
  • North Star Metrics
  • The forces that influence product adoption -- Value -- Costs -- Value metrics - metrics trees\, Pirate metrics
  • Product market fit -- Why it is so important? -- How do we know the product fits the market?
  • Understanding markets -- What’s a market? -- Getting to know the market -- Customer development -- Sizing the market
  • Business modeling -- What's a business model -- Using the business model canvas to validate ideas.

Day 2 - Planning, Execution, Validation

  • The Plan-and-Execute fallacy
  • The GIST planning framework (Goals, Ideas, Steps, Tasks)
  • Setting goals -- Using OKRs -- Using Metrics
  • Ideas -- Collecting ideas in Idea banks -- ICE prioritization -- Using confidence levels
  • Steps -- Breaking long projects into steps -- Identifying assumptions -- Defining tests\, experiments and MVPs
  • Tasks -- Scrum\, agile and product ownership -- Building successful product teams
  • Wrap up and Discussion

Your Instructor

Itamar Gilad

Itamar Gilad

Itamar Gilad is a veteran product manager, coach, and speaker. Over the past 20 years he held senior product management and engineering roles in Google, Microsoft and a number of startups. At Google Itamar launched Gmail's Tabbed Inbox and lead Gmail's growth team (resulting in 1Bn MAUs). Itamar writes a popular product managements blog and is the creator of a number of product management methodologies including GIST planning and the Confidence Tool.

We expect this class to sell out quickly. We’ve also found that teams that send several people gain the most benefit.