Building Brand Ireland in the Digital Space

Meet Ireland's new Ambassador to Canada, Jim Kelly, on his first visit to Calgary and hear his opening remarks to our business community. He will open the presentation for Tourism Ireland's Dana Welch who will speak on Building Brand Ireland in the Digital Space.

Dana Welch oversees Tourism Ireland in Canada, the organization responsible for marketing the Island of Ireland as a holiday destination.

She will share some of the key strategies used to create stand-out for Ireland in the digital space that places Tourism Ireland as a global leader in social media marketing. Included in her discussion are the initiatives to disseminate inspiring content that motivates consumers in the mediums where they are. Dana will also cover screen tourism and how Tourism Ireland works to capitalize on their connections with Star Wars and Game of Thrones.