Winning in a Crowded Craft Market: People, Culture & Purpose

Brought to you by Hallway

Join us for a craft industry evening of beers, networking and inspiring talks from thought-leaders and craft food & drink business owners on the game-changing benefits of clear purpose and culture.

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Whether you're 1 person or 1000, achieving buy-in from teams and customers demands a compelling purpose, and an engaging culture unique to your brand. In today's increasingly competitive market, only those who differentiate will survive.

Do you have a team? Are you recruiting? On a fundraising drive? Expanding?

If you answer yes to any of these, then you will benefit from attending.

✔ Learn how purpose and culture cut through competition
✔ Achieve incredible staff loyalty, customer experience and investor buy-in
✔ Take away actionable tips you can put into practice right away
✔ Live Q&A with our expert speakers
✔ Network with craft industry peers


  • 18:30 - 19:00 Registration and drinks
  • 19:00 - 20:15 Guest speakers
  • 20:15 - 20:30 Panel Q&A
  • 20:30 - 21:30 Networking/Beers

Light food, craft beers and soft drinks included.


Alan Mahon, Brewgooder

Image of Alan Mahon

Brewgooder - a craft beer brand that's on a mission to provide clean drinking water to a million people. Founder Alan Mahon and his team have done an incredible job of creating a business with very few resources, whilst delivering huge impact. Alan will talk about how clear purpose feeds into a productive, engaging culture within his team which has given them the focus to achieve incredible results, whilst delivering a striking point of difference within the hotly competitive craft beer market. Alan previously appeared on our podcast series last year - from this we know this will be a fascinating and insightful talk - don't miss out!

Carla & Imogen, FizzPopBANG

Image of Carla & Imogen

Brand employee engagement experts Carla and Imogen are two of our favourite speakers, and we're thrilled to have them. They'll deliver unparalleled insight and takeaway tips and tricks you can use to create a serious competitive advantage through your culture and people. Drawing from impressive client lists including Fuller's, Asahi, and many other businesses large and small, this is not to be missed!

Christian Barden, Kegstar

Image of Christian Barden

Kegstar launched in the UK&I less than two years ago with Christian Barden (the man at the helm in Europe with 2 decades of being in beer) and a small, well chosen team. Christian knows that big things can be achieved by creating the right people culture. In fact, every recruitment drive, business unit or business Christian has led starts with the same kind of principles, and like us, from his background in big PLC, to sports, to start up, he’s passionate about it.

Christian will cover off the importance of the right balance of leadership and good process to deliver great long term results, and why hiring experience is okay, but seeking cultural fit is better for your performance and brand.


This is a Craftwork Growth Club event for full members. If you're a non-member, you are welcome to purchase a Non-Member Taster Ticket and attend up to 2 events as a trial, or apply for membership today for access to all events, plus many other membership benefits.

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