Lean Product Management Workshop
Good product management is in high demand. And for good reason. While mantras of “build the right product” are common place, very few companies can successfully put in place modern product management practices that drive business results and optimize for customer success. Jeff Gothelf and Itamar Gilad will change that in this workshop.
If you can't make this workshop, we'll be having more in the future. Sign up to find out when the next one takes place.
In this hands-on, fun and interactive 2-day workshop you will learn the essentials to becoming a modern, highly-effective product manager. Using Lean Product Management principles and tools learned at the workshop, you will leave the class able to define product strategy, create a validated business model, move fast on execution and validation, and deliver high value products to a large market.
Class language is English. Workshop begins at 9:00 and ends at 17:00 each day.
What is Lean Product Management?
Lean product management evolves classic product management with modern product development business practices -- Agile, design thinking, lean startup, growth hacking, behavioral economics, business model generation and much more. We will teach you how to combine these practices to build a robust view of the business problems you are trying to solve and to focus on the most promising solutions using rigorous validation methods to test, learn and bet on the ideas most likely to be winners.
Here’s what you will learn:
Using an engaging combination of lecture, hands-on exercises, videos, real-world case studies and facilitated discussion, you will learn how to:
Understand what product market fit actually is and what makes a product fit a market
Use the lean business model canvas to explore various ways to make your product profitable
Identify markets and learn how to size them to ensure they are worth pursuing
Write good, actionable objectives and key results (OKRs) and how to use them for goal setting
Get rid of traditional feature-based roadmaps and create agile product plans that are responsive to emerging business needs
Prioritize upcoming work using idea banks (with ICE prioritization)
Define specific business problems for your teams, rather than a specification document
Manage a team and a product to outcomes, not outputs
Identify risks and assumptions to solving your business problems
Write testable hypothesis statements that encourage product discovery and learning
Define Minimum Viable Products and explain what they are
Design experiments to test your hypotheses
Have effective conversations with customers
Balance a strong product discovery cadence with product delivery efforts (dual-track Agile)
Day 1 - Strategy, Business model, Value
- Product strategy -- What is it? -- What types of strategies are available?
- Product market fit -- Why it is so important? -- How do we know the product fits the market?
- Business model -- The business model is the product
- Lean business model canvas
- Understanding markets -- What’s a market? -- Getting to know the market -- Sizing the market
- The forces that influence product adoption -- Value -- Costs -- Other
-- One metric that matters
-- Pirate metrics
-- Lever metrics
Day 2 - Planning, Execution, Validation
- The GIST planning framework -- Goals -- Ideas -- Step-projects -- Tasks
- Framing the work for discovery with business problem statements
- Setting goals using OKRs
- Idea banks -- Collecting ideas -- ICE prioritization
- Confidence levels
- Defining risks and assumptions
- Writing hypotheses
- Building a cadence of continuous learning (dual-track agile)
- Defining and working with Minimum Viable Products (MVP’s)
- Customer development -- Why it’s so important -- How to do it right
- Wrap-up discussion
-- Scrum, agile and product ownership
-- Building successful product teams
-- User experience and design and their role in product management
Jeff is the co-author of Lean UX , Sense & Respond & Lean vs Agile vs Design Thinking. He is a coach and consultant, speaker and organizational designer. Over his nearly 20 years in digital products and services Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design and leadership. Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders. In 2012, Jeff co-founded Neo Innovation (sold to Pivotal Labs in 2015) in New York City and helped build it into one of the most recognized brands in lean and agile consulting. As a principal in Neo’s NYC office, Jeff functioned as head of executive training, coaching, workshops and education. Most recently Jeff co-founded Sense & Respond Press, a publishing house for short, practical business books. He is regularly keynoting conferences, teaching workshops or working directly with client leadership teams across North America, Europe & Asia.
Itamar Gilad is a product and strategy consultant with over 20 years of experience in product management, lean startup, agile development and design thinking. He held senior product management and engineering roles in Google, Microsoft and other companies. Among his achievements are the launch of Gmail's Tabbed Inbox to 1Bn users and leading Gmail's growth team.
Every attendee will receive a copy of Lean UX, Sense & Respond and Lean vs Agile vs Design Thinking.
We expect this class to sell out quickly. We’ve also found that teams that send several people gain the most benefit. To help that along we’ve created discounts for groups. Please contact us to learn more about these discounts.