In this course, you’ll learn the basics of making simple professional-looking social video - as well as techniques around specific types of content, like thought-leadership, demos, tutorials, interviews and everything in between.
You’ll also learn to edit video with the same principles and techniques used in television.
But you won't just learn technical skills.
We'll give you the editorial insight to tell a story really well, and the ability to further enhance it.
You'll be able to film and edit your own video content to an excellent standard, with easy apps and software that you can start using straight away.
This is expert training delivered by broadcast professionals.
What will you get?
Practical training with tools that you can use straight away
The most up-to-date video marketing information
Industry examples and real-life tips
Great group sizes (10 seats) for maximum attention
Tried and tested reference materials
What will you actually learn?
THE THINGS THAT WILL CATCH YOU OUT
The three enemies of filming - power, storage and hazards!
Learn what accessories you need to shoot great video, and get our tried-and-trusted recommended gear list.
USING VIDEO APPS FOR FILMING WITH YOUR PHONE
Here we'll show you how to get excellent results from just your smartphone, using leading camera apps.
How is it that some videos look professional and others don't? Normally it's not just a question of technical standards, but of good composition.
MAKING THE CUT
This is the 'scissors section'! We'll show you the correct ways to cut a clip.
Cutaways are the pictures that tell your story without words. You'll learn how to use them to advantage.
We'll give you sources for cost-free copyright-free music to add to your videos. And we'll show you how to add music so it's technically correct.
ADDING TEXT AND GRAPHICS
Critical for social video: subtitles and on-screen text. We'll show you how to use brand fonts and generate on-brand end-boards.
Find out the optimum settings for exporting your finished piece.
...And a whole lot more besides!
What equipment do I need to take this course?
You just need your smartphone and a laptop, both ideally not more than three years old - and where you can actually see your desktop underneath all the folders :)
We'll let you know the apps and the free editing software to download as soon as you're booked in.
They work on iOS /Android and PC/Mac, and they're awesome.