You're ready to make your own video content in-house, but you're worried about it looking amateur.
Or you've just missed another brilliant video opp, because you didn't have time to hire a pro.
Video for your job is no longer optional. It's critical.
We're here to help you to just get on with it.
In this live interactive workshop, you’ll learn the basics of making simple professional-looking social video - as well as techniques around specific types of content, like thought-leadership, demos, tutorials, interviews and everything in between.
We'll teach you camera skills and composition techniques on your smartphone.
Your video content will look more professional - immediately.
We'll also guide you through the crucial content piece.
How do you tell good stories with video?
How do you make the kind of episodic content that builds an audience who want to come back for more?
Each module is specially designed for total beginners, and gives you need-to-know information without the overwhelm, so you will want to get started straight away.
You won't just learn how to get great results with the camera in your pocket, you'll also get to grips with the principles of structured storytelling for video.
This is expert training delivered by broadcast professionals.
What will you get?
Practical training with tools that you can use straight away
The most up-to-date video marketing information
Industry examples and real-life tips
Great group sizes (10 seats) for maximum attention
Tried and tested reference materials
A digital badge is awarded on course completion
What will you actually learn?
THE THINGS THAT WILL CATCH YOU OUT
The three enemies of filming - power, storage and hazards!
Learn what accessories you need to shoot great video, and get our tried-and-trusted recommended gear list.
USING VIDEO APPS FOR FILMING WITH YOUR PHONE
Here we'll show you how to get excellent results from just your smartphone, using leading camera apps.
How is it that some videos look professional and others don't? Normally it's not just a question of technical standards, but of good composition.
Confidence comes from knowing what you're doing and then communicating with others in an efficient way. We'll show you how to record using professional protocols and workflows. No more awkwards!
ANATOMY OF A SOCIAL VIDEO
We discuss the general structure of a social video, along with how to structure your own piece, so that when we get to filming, you have a solid plan. No more winging it!
STORY STRUCTURE FOR VIDEO
Storytelling is as easy or complex as you make it. We prefer easy :) We'll give you a video story structure that will work every time, so that you don't have to start from scratch with a blank page.
THE SET UP
We'll look at the ways to make any space usable with a focus on lighting, depth of field and neutral backdrops, so you’ll know how to make a good-looking video in any space.
SHOOTING A SOCIAL VIDEO
You'll be shooting video, and also taking a turn on camera! Don't worry, we make it as painless as possible, and it's critical to be able to understand the experience of being on the other side of the camera.
...And a whole lot more besides!
What equipment do I need to take this course?
You just need your smartphone and a laptop, both ideally not more than three years old - and where you can actually see your desktop underneath all the folders :)
We'll let you know the apps and the free editing software to download as soon as you're booked in.
They work on iOS /Android and PC/Mac, and they're awesome.