Unlocking Customer Insight

This 1-day workshop provides innovators and corporate change makers with the essential skills, tools and insights they need to observe, understand, build fresh insight and empathise with their customers. It provides participants with the essential skills they need to "get out of the building" and engage directly and meaningfully with their customers.

Tickets

Additional Information

Who's it for?

Unlocking Customer Insight is perfect for anyone who needs to become more user-centred in their thinking, or who needs to develop fresh, 1st hand insight into their customers in order to find future value, drive change, or create new products or services.

Typical roles that could benefit from this workshop include:

  • CEOs
  • Senior Managers
  • Innovation and business transformation managers
  • Business leaders who want to drive new revenues
  • Entrepreneurs & intrapreneurs
  • Corporate makers and doers

What you'll learn?

  • Identify: Identify who your customer is; what their goals and motivations are; how to group and segment various customer groups
  • Observe: Learn how to observe and uncover underlying customer needs and behaviours
  • Engage: Learn which research methods work best in different scenarios; and how best to interview customers and gather actionable insight through surveys and data
  • Collaborate: Learn how to use customer insight to collaborate better and to co-create products and services
  • Communicate: Learn how to use tools such as personas or customer journey maps to communicate about your user
  • Implement: Learn how to kick-start the process of putting user-centred thinking at the heart of everything your organisation does.

For more information, visit www.framlabs.com/customer_insight/